Responsibilities

• DTC & Website Management: Oversee DTC strategy and website performance, ensuring an optimised and engaging user experience.
• Work closely with the sales team to align promotional campaigns.
• Own the visual and functional look and feel of the UK website.
• Oversee review generation programs to enhance trust and conversion.
• Manage live midwife chat service relationship to support customer needs and optimise consumer experience.
• Performance Marketing and Agency Management: Manage agency on performance marketing / paid media channels (PPC & Social ads) across TikTok, Meta & Google Ads
• Define and monitor key performance metrics, reporting on ROI and working with agency to optimise budget spend.
• Work with agency & UK Marketing Director define quarterly priorities and target audience strategies.
• Affiliate Marketing: Oversee affiliate programme development and optimisation, including commission structure and profitability goals.
• Manage outreach and relationship-building with affiliate partners.

Requirements

• 3-5 years’ experience in digital or growth marketing role, with a proven ability to manage projects independently and take ownership of marketing channels, from strategy to execution.
• Strong understanding and demonstrable track record in managing affiliate marketing, social commerce, websites, and eCRM.
• Experience working with marketing agencies and cross-functional teams.

Preferred

• Understanding of ai in relation to SEO.
• Self-starter with a proactive, commercial, problem-solving mindset.

Benefits

• 25 days annual leave (plus bank holidays).
• Early finishes before a bank holiday.
• Company bonus scheme.
• Cycle to Work scheme.
• Flexible working hours (core hours 10.00 - 16.00).
• Buy holiday scheme.
• Private Health insurance (+ 6 months).
• Occupational sick pay scheme (+ 6 months).
• Life Assurance Scheme.
• Workplace pension scheme with 6% employer contribution.