Responsibilities

• Own the full lifecycle of paid campaigns across platforms like Google Ads (Search/Display), Reddit Ads, LinkedIn Ads and other relevant platforms.
• Rapidly identify, test, and scale new marketing channels - whilst developing a framework for quick experimentation to assess channel viability and performance.
• Manage the paid media budget, allocating spend based on performance and pipeline targets to maximize ROI and efficiency.
• Social Media: Develop and execute a B2B-focused content promotion strategy across LinkedIn and other key social channels to drive traffic and engagement.
• Landing Page Optimization: Continuously A/B test high-converting landing pages and ad creative/copy to improve conversion rates (CPA/CPL).
• Conversion Rate Optimization: Own the entire end-to-end web conversion funnel, relentlessly A/B testing landing pages, forms, and call-to-actions to maximize the efficient conversion of anonymous visitors into high-quality Marketing Qualified Leads (MQLs).
• Performance Tracking: Define, monitor, and report on key metrics across all channels, including CPL, CPA, MQLs, SQLs, and Marketing ROI.
• Provide weekly and monthly performance summaries, clearly identifying trends, opportunities, and recommendations for optimization.
• Utilize multi-touch attribution reports to evaluate channel ROI and make decisions based on data to optimize and shift marketing spend for maximum pipeline impact.

Requirements

• Experience: 3-5+ years of hands-on experience in growth or performance marketing, specifically within a B2B SaaS environment.
• Channel Expertise: Deep, demonstrable expertise in managing and optimizing advertising campaigns with a strong focus on generating pipeline and awareness.
• Data Proficiency: Highly analytical and proficient with reporting tools (e.g. Google Analytics, BI Tools) and experience working within a CRM/Marketing Automation ecosystem.
• A/B Testing: Proven track record of running successful A/B tests on ad copy, landing pages, and creative assets.
• Self-Starter: The ability to operate autonomously in a fast-paced environment, prioritizing high-impact work with limited supervision.
• Communication: Excellent written and verbal communication skills, with the ability to present complex data clearly to non-technical stakeholders.

Preferred

• Experience managing organic social media strategy in a B2B environment.
• Knowledge and experience within DevOps.

Benefits

• comprehensive health, dental, and vision insurance.
• generous annual leave and flexible working policies to suit your lifestyle.
• professional development budget for conferences and training.
• health and wellbeing benefits along with flexible family-friendly working policies.
• In a dynamic, innovative, trust-centric, and supportive work environment.