Growth & Marketing Manager at Catherine's Originals | Arundel, West Sussex, UK | £35K/yr – £55K/yr

Catherine's Originals

Growth & Marketing Manager

Arundel, West Sussex, UK (Hybrid)

£35K/yr – £55K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own growth and marketing across a fast growing D2C brand, aligning acquisition, retention, AOV, and brand engagement with a founder-led business model.

Growth ownership: drive new customer acquisition, retention, and repeat purchases across email, social, and the TikTok Shop channel.
Channel orchestration: coordinate with a TikTok agency, website updates, imagery refresh, and photoshoots to keep the brand cohesive.
Performance discipline: use analytics, experimentation, and testing to lift ROI and align all streams with core values as the company scales.

Job Description

Responsibilities

Gain new customers at a significantly faster rate
Increase customer retention and repeat purchase rate
Grow the average order value
Run and strengthen engagement across email and social channels
Work with our newly appointed TikTok agency to grow TikTok shop as a key revenue channel
Improve overall marketing performance through analysis, testing and optimisation
New product packaging to ensure everything aligns
Making sure all streams are seen as one, as the company grows, so we are staying aligned to our core values
Working with Catherine, ensuring the website imagery is updated and fresh
Collaborating with Catherine and photographers in photoshoots

Requirements

Have a minimum of 3+ years of hands-on experience in a similar growth, marketing or content- focused role
Have experience taking campaigns from idea and brainstorming stage through to execution, analysis and optimisation
Understand both marketing and sales, and how closely linked they are within a growing business
Have experience working with marketing budgets and understanding return on investment
Be commercially aware and understand what “good performance” looks like across different marketing channels
Be confident in analysing metrics and using data to improve performance and decision-making
Be highly organised, proactive and accountable
Be career-driven and ambitious, with a genuine desire to grow within Catherine’s Originals
Feels excited by the opportunity to eventually lead all things marketing within the business as the company scales
Experience & Skills: Shopify

Preferred

Experience & Skills: FMCG experience
Experience & Skills: founder-led brand experience
Experience & Skills: paid ads experience
Experience & Skills: Have worked within an online, D2C brand
TikTok shop experience
Klaviyo and/or Mailchimp
Canva
CapCut
Meta platforms

Benefits

Discretionary bonus structure
50% product discounts
Team-building experiences
Hot Lunches
Annual team trip to celebrate the team and strengthen company culture
Additional Christmas holiday
Casual dress
Company pension
Employee discount
Free parking

Catherine's Originals

Not just a box of chocolates. A new to market, worlds first, pioneering, plant product. Carefully created to make the celebrations we love, that little bit more inclusive. Catherine's Originals, a complete start-up, led by a small team who have, never, ever, embarked on a journey like this before. Catherine (the founder) made the decision to keep all aspects of the business "in-house", ensuring quality ripples throughout each product from start-to-finish. With intentions to grow, shape and challenge the status quo and to share inclusive products, that still taste FANTASTICALLY good!Connect with Catherine for more!

Walberton, England, GBR

3 employees (1 in marketing)

www.catherinesoriginals.com