Responsibilities

• You will own the end-to-end marketing strategy, define our Go-To-Market approach, and run experiments across messaging, audiences, channels, pricing and customer journeys.
• Initially, this is a very hands-on role where you will roll up your sleeves to launch and manage campaigns across digital, partner, and offline channels.
• You will have the autonomy to drive the roadmap and, as the venture scales, ownership of the marketing budget and the opportunity to build and lead a marketing team of specialist direct reports.
• Influence product development using conversion data and customer feedback to help the team prioritise features that drive acquisition.
• Develop and optimise a multi-channel growth engine by validating value propositions and scaling effective acquisition paths across search, social and direct mail.
• Implement and manage lead nurturing workflows to guide prospects through the sales pipeline, including marketing and cross-selling B2B insurance products to our existing base of 150,000+ iwoca customers.
• Own and drive core acquisition metrics and unit economics from top-of-funnel awareness to policy-bound conversion and renewals, ensuring we build a scalable and sustainable growth model.
• Create high-converting content for all acquisition channels.
• Leverage AI and automation tools to accelerate content creation, increase experimentation velocity and improve campaign optimisation.