Responsibilities\n- Build and execute Blue Education’s UK growth marketing strategy, with an initial focus on brand awareness, content, community and audience growth\n- Develop clear positioning and messaging that explains Blue Education’s expertise, services and transition into technology-enabled admissions and guidance products\n- Build and manage a repeatable content engine for parents, students, schools and education partners across relevant channels, including LinkedIn, Instagram, TikTok, YouTube, Search, email, webinars and community-led formats\n- Produce high-quality short-form video, social content, thought leadership, campaign copy, landing page content, email content and educational materials\n- Use AI tools to support content ideation, copywriting, scripting, design, video editing, repurposing, localisation and performance analysis\n- Test different messages, content angles, formats, audiences and channels to understand what resonates in the UK market\n- Build relationships and credibility with relevant audiences, including parents, students, schools, educators, counsellors, creators and sector partners\n- Manage freelancers, editors, designers, creators, KOLs or agencies where useful, while remaining directly involved in execution\n- Work closely with the leadership team to turn business priorities into clear marketing campaigns and content initiatives\n- Track performance across content, audience growth, engagement, qualified enquiries, booked calls, conversion indicators and channel learning\n- Develop the workflows, templates and operating processes needed to scale marketing output efficiently\n- Help define the next stage of Blue Education’s marketing function as awareness, audience and channel traction develop