Growth Marketing Director

Responsibilities

• Plan, execute, and scale paid acquisition across Meta, TikTok, Google Ads, and LinkedIn, managing $100K+ in monthly ad spend with clear ROI accountability
• Lead creative strategy end-to-end: generate and validate high-converting ad concepts, build a performance ad portfolio (live action, UGC-style, AI-assisted), and optimize for hook rate, hold rate, and scroll-stopping moments
• Own the funnel from landing page to lead handoff, defining lead qualification criteria and speed-to-lead SLAs with Sales leadership to drive revenue-generating pipeline, not just lead volume
• Build reliable multi-touch attribution and reporting infrastructure across channels to guide scaling decisions
• Hire and lead a small team of performance marketers and external partners, setting high standards for quality, speed, and accountability

Requirements

• 8+ years in performance marketing with proven B2B, pipeline-driven results
• Deep hands-on experience with Meta, TikTok, Google Ads (Search), and LinkedIn, including managing $100K+ monthly budgets
• Track record producing or directing high-performing video ads, with strong CRO expertise and a technical foundation in tracking, server-side implementation, and CRM integrations
• Fluency in English is a must

Preferred

• Experience with HubSpot
• Familiarity with Tableau, Google Analytics, or similar analytics platforms
• Knowledge of ad libraries, creative research tools, and structured testing frameworks

Benefits

• Real ownership over products that impact millions of diners and thousands of restaurants globally
• The opportunity to solve challenging problems in payments, hospitality, and customer experience
• A fast-moving environment where great ideas quickly become reality
• Close collaboration with experienced operators, builders, and industry experts
• A chance to leave a visible mark on one of the fastest-growing restaurant technology companies globally