Responsibilities

• Own the content strategy across LinkedIn, Instagram and TikTok, setting direction, identifying angles, and building the calendar.
• Translate Hugh's work, ideas and experiences into compelling content themes.
• Track growth, engagement and platform trends and adjust the approach accordingly.
• Identify opportunities: speaking clips, reactive content, series formats, collaborations.
• Plan and lead regular filming sessions with Hugh, preparing hooks, formats and briefs so the time is used well.
• Manage the existing video editor, briefing and reviewing their work.
• Write scripts, captions and hooks that sound like Hugh, not like a content agency.
• Repurpose long-form content (talks, interviews, podcast appearances) into short-form clips and posts.
• Grow Hugh's following on Instagram and TikTok through consistent, high-quality content.
• Monitor comments and engagement, feeding insights back into the strategy.
• Build a recognisable visual and tonal identity across platforms.

Requirements

• You\'ve done this before, or something close enough that you can hit the ground running.
• You understand how founder-led content works: that the story matters as much as the format, that authenticity beats polish, and that growing a following takes both creative instinct and disciplined consistency.
• You\'ll bring a track record of growing a social media presence (ideally for a founder, executive or public-facing individual)
• strong writing skills with the ability to capture someone else\'s voice convincingly
• genuine fluency with Instagram Reels and TikTok
• experience managing or briefing a creative
• strategic thinking that lets you zoom out and plan a quarter and zoom in and write a caption
• self-direction

Preferred

• Bonus points for education, edtech or mission-driven backgrounds, journalism or documentary experience, or familiarity with LinkedIn as a thought leadership platform.