Growth Manager, Digital Performance

UK (Hybrid)

£55K/yr – £60K/yrMid Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize the end-to-end digital growth and delivery programme for the online school, spanning website management, funnel optimization, global learner acquisition, and cross-functional delivery.

  • Lead growth strategy across marketing, operations, and technology
  • Scale internationally through cross-team collaboration and vendor partnerships

Job Description

Responsibilities

  • This is a hybrid strategic and hands-on role for someone who thrives at the intersection of growth, operations, technology, and delivery.
  • You will be responsible for managing our website, which is our main brand channel and key to our ambitious growth programme.
  • This includes driving learner acquisition, improving conversion and retention, managing digital delivery processes, and ensuring our systems, launches, and student experience scale effectively as the business grows internationally.
  • You'll work closely with leadership, operations, and external partners to help build a world-class online education company.
  • Develop and execute digital growth strategies to increase student enrolment globally.
  • Monitor and optimise marketing funnels, conversion rates, retention, and learner engagement.
  • Collaborate with marketing and digital teams to execute campaigns across paid media, email, partnerships, SEO, webinars, and social channels.
  • Use data and analytics to identify growth opportunities and improve performance.
  • Track KPIs including CAC, LTV, conversion rates, completion rates, and revenue growth.
  • Support market expansion into new regions and audience segments.

Requirements

  • 4+ years' experience in digital growth, operations, programme delivery, or scaling online businesses.
  • Experience working in online education, edtech, digital learning, membership businesses, or high-growth digital environments.
  • Strong understanding of digital marketing funnels, CRM systems, analytics, and automation.
  • Excellent project and stakeholder management skills.
  • Data-driven mindset with strong analytical and problem-solving ability.
  • Experience managing multiple projects in fast-paced environments.
  • Strong communication and organisational skills.
  • Comfortable working both strategically and hands-on.
Minerva Virtual Academy (MVA) logo

Minerva Virtual Academy (MVA)

We are an affordable, accessible online independent school for 12-18 year old's that delivers world-class education with a true sense of community.Minerva's Virtual Academy is the perfect school for modern times - combining smart technology and engaging online resources with one-to-one support, active group learning and exciting multi-disciplinary projects.We offer pupils the flexibility to learn from the comfort of their home, anywhere in the world, while ensuring they develop the social skills required to live fulfilling lives and succeed in the workplaces of the future.The Academy was founded in 2020 by the team behind Minerva Tutors, one of the UK's leading private tuition and homeschooling agencies. We've seen first hand the need for a better, more affordable solution for parents who want to educate their children at home, and we're very excited to see where the Academy takes us. We are currently enrolling GCSE students into Year's 9, 10 & 11 - please get in touch!Vigemus Una - "Together We Thrive"

Founded in 2020
London, England, GBR
114 employees (18 in marketing)

Traffic Signals

Monthly Visitors
35.4K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
47%
Direct
39.6%
Referral
10.6%
Social
1.7%
Paid
1.1%

Headcount Trend

Current headcount: ~118

Marketing Team

Marketing Team Size
16 (14% of company)
Marketing Roles Posted (Last 30 Days)
2