Growth Lead (B2C)

Responsibilities

• Enable our hosts to market trips effectively and support campaigns & outreach
• Build best practices that our hosts can leverage to market their campaigns across their social media platforms
• Own the delivery of the campaign calendar across organic social, email, events (and selectively paid).
• Drive the content creation needed as part of the campaigns, being resourceful with how we do this, e.g. using what happens on our trips and what our hosts already make.
• Where needed drive direct outreach to our community & host’s community to promote trips
• Own the end-to-end member journey, from first visit through sign-up, first booking, post-trip and repeat.
• Develop content that brings value to our customers and keeps them engaged
• Set and hold the targets that make the lifecycle work: sign-up capture, member booking rate and repeat share of bookings.
• Work closely with the co-founder to develop & implement the community strategy both for customers and ambassadors, running campaigns and events and evolving our referral mechanisms
• Support the building and developing relationships with local sports clubs and communities to bring them onboard as partners

Requirements

• You are an exceptional growth generalist who has run multiple channels at once and knows enough about each to execute campaigns across them
• You are analytical and commercially minded. You build your own view of the numbers, you can defend it, and you change it when the evidence says so.
• You have grown a consumer business before and understand consumer lifecycle dynamics and the importance of community & brand building
• You can make things. You write well, you have a natural design eye for what looks good, and you are comfortable producing content for different channels
• You are genuinely fluent with AI and automation tools, and you have used them to automate entire workflows not just elements
• You prioritise ruthlessly and continually. You are comfortable dropping something that is not working and saying so early.
• You are highly organised and follow through. You are proactive by default. You bring ideas, make the call and get moving rather than waiting for a brief
• Understanding of the sport/active travel world is critical and likely you have in some capacity worked in this world in a hands-on capacity
• Experience in a high-growth startup, marketplace or community-led business where you can demonstrate evidence of ownership, practical execution at pace
• 2 years+ work experience & right to work in the UK