Responsibilities

• Oversee the end-to-end creative strategy process for all paid growth marketing channels (social media and display marketing) aligned to channel brief.
• Develop high-impact paid social creative strategy using live data, audience insights and social trends via tooling such as Motion.
• Develop a marketing messaging matrix and calendar for the creative team to align against for key seasonal moments and social trends.
• Link all data and audience insights across the business (brand, compliance and data) to inform concept development in a succinct manner.
• Ensure synergy between channel managers and creative execution. Creative Execution will be owned by the Creative Content Lead who will be responsible for taking the strategy into the creative ideation and final execution stage.
• Monitor the weekly insights and iterations process - keeping track of winning creative week on week and ensuring the creative team have the knowledge and data they need to iterate successfully and maintain performance.
• Foster a "test and learn" culture for all strategic decisions based on insights with a focus on increasing iterations of winning concepts and rapidly scaling successful creative.
• Work closely with the team to ensure content strategies are optimised for performance metrics such as hook rates, engagement, and conversion.
• Lead the creative strategy for Weightloss globally as we expand into new markets with an oversight on sexual health and skin care.

Requirements

• Experience: 5+ years of experience in a creative marketing role with a proven track record of developing and executing successful creative strategy for growth.
• Leadership: Demonstrated leadership skills, with the ability to influence and collaborate with cross-functional teams.
• Social Native Expert : Deep understanding with social media platforms like Instagram and TikTok, and understand how to harness trends to drive performance.
• Technical Fluency: Familiarity with marketing analytics platforms such as motion, A/B testing tools and creative production software is a plus.
• Performance-Driven : Proven track record of optimising content based on key performance metrics such as engagement rates, hook rates, and conversion rates.
• Collaborative Innovator : You enjoy working cross-functionally and leading creative ideation sessions to align content strategies with broader business goals.
• Growth Mindset : Passionate about experimentation, data-driven decision-making, and constantly improving content to achieve performance goals.

Preferred