Responsibilities

• Build and manage the sports content calendar across web, SEO/AEO, affiliate, social, and other distribution channels
• Develop full funnel content plans around major US sports, including NFL, NBA, MLB, NHL, college football and college basketball
• Identify topical opportunities around key fixtures, major sporting events, seasonality, betting interest and prediction market activity
• Work with internal specialists across SEO/AEO, Paid, Affiliate, Social and Product to align content with channel priorities
• Ensure content supports organic visibility across traditional search engines and AI answer surfaces, audience engagement, affiliate performance and conversion goals
• Brief internal and external writers, editors and subject matter experts
• Monitor content performance and use insights to improve planning, prioritisation and execution
• Work with internal and external resources to support digital PR efforts
• Set up detailed SEO and AEO tracking and reporting
• Utilise and enhance AI content production workflows to speed up production
• Collaborate on ASO production and reporting with internal stakeholders
• Stay up to date with the latest developments across US sports, prediction markets, betting markets, SEO/AEO, affiliate and social media

Requirements

• Experience in sports content, iGaming, or a similar digital content role
• Exceptional knowledge of major US sports, particularly the NFL and NBA, with broader understanding of MLB, NHL, college football and college basketball
• Experience creating and managing content calendars across multiple channels
• Knowledge or experience of prediction markets, betting markets, odds, futures, props, picks or related sports wagering concepts
• Deep experience working in digital PR, SEO/GEO, or other digital content areas
• Capacity to work cross-functionally with specialist marketing teams like SEO/AEO, Paid, Affiliate, Social, Product
• Critical editorial judgement, with the ability to balance speed, accuracy, user value and commercial relevance
• Analytical mindset, with the ability to interpret performance data and turn it into clear content priorities and engaging narratives
• Comfortable working in an innovative, truly fast-paced, and performance-driven environment

Preferred

Benefits

• Competitive salary and benefits package
• Opportunity to help build and shape a high-growth sports and prediction markets content vertical
• Flexible remote working policy
• Collaborative and dynamic working environment with a focus on innovation and performance
• Access to leading SEO, analytics, content and growth tools