Responsibilities

• Own and lead the European growth marketing strategy, ensuring alignment with commercial priorities and long-term business objectives.
• Develop growth plans across acquisition, engagement, retention and reactivation, identifying opportunities through customer insight, market trends and commercial performance.
• Lead strategic decisions on audience targeting, campaign priorities, channel investment and lifecycle programmes.
• Act as the regional growth marketing expert, influencing senior stakeholders and supporting delivery of membership and revenue growth targets
• Own the European CRM and lifecycle marketing strategy, ensuring communications support customer and commercial objectives at every stage of the member journey.
• Define segmentation, personalisation and customer journey frameworks that improve acquisition, retention, engagement and customer lifetime value.
• Lead the development of data-driven lifecycle programmes informed by customer behaviour, insight and business priorities.
• Drive best practice in CRM, marketing automation and customer communications, using performance data to optimise activity and identify future growth opportunities.
• Lead the planning and delivery of integrated campaigns across CRM, content, digital, social and paid media.
• Ensure campaign activity is strategically aligned, commercially focused and effectively measured.

Requirements

• Significant experience in growth marketing, CRM, lifecycle marketing or integrated campaign management, including strategy ownership and execution.
• Proven success developing marketing strategies that deliver measurable commercial growth.
• Strong expertise in customer lifecycle marketing, segmentation, personalisation and customer journey development.
• Demonstrable success across acquisition, engagement, retention and reactivation programmes.
• Strong analytical and commercial capability, using customer insight and performance data to inform business decisions.
• Experience managing budgets and evaluating marketing investment and ROI.
• Proven people leadership experience, including coaching and development of marketing professionals.
• Ability to influence senior stakeholders and collaborate effectively across multiple business functions.
• Excellent communication, presentation and stakeholder management skills.

Preferred

• Experience within membership, subscription, hospitality, premium consumer or lifestyle brands, ideally across multiple European markets.
• Advanced knowledge of CRM and marketing automation platforms.
• Experience managing agency partnerships and external suppliers.
• Interest in whisky, spirits or enthusiast communities.