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The Artisanal Spirits Company

Brand · Beverage Manufacturing

Company overview

The Artisanal Spirits Company (ASC) are curators of the world's favourite, single-cask and limited-edition whisky.Based in Edinburgh, ASC owns The Scotch Malt Whisky Society (SMWS) which was established in 1983 and currently has a growing worldwide membership of over 38,000 paying members.SMWS provides members with inspiring experiences, content and exclusive access to a vast and unique range of outstanding single cask Scotch malt whiskies and other craft spirits, sourced from over 100 distilleries in 20 countries and expertly curated with diligence and care.Since producing the Society's very first cask, we have created around 10,000 different whisky releases, producing a constant flow of unique and exciting one-of-a-kind whiskies.With proven e-commerce reach and new brands like J.G. Thomson, ASC is building a portfolio of small-batch spirits brands for a global movement of discerning consumers - delivering c.£20 million in annual revenues with over 80% of revenue generated online and over 65% from outside the UK, with a growing presence in the key global whisky markets including UK, China, USA and Europe.ASC has a pioneering business model, a substantial and growing addressable market presenting a long-term global growth opportunity and a strong and resilient business, primed to deliver growth.
Founded in 2015
Edinburgh, Scotland, GBR
40 employees (7 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount -7% year over year

Funding

Total funding

$47.3M

Last raise

$47.3M

Debt Financing, 8 months ago

Funding history

Sep 2025

Debt Financing Artisanal Spirits Company · $47.3M

Audience

Monthly website visitors
1.5K
Month over month-8%
Quarter over quarter+60.1%
Top sourceSearch (65.7%)
Ad budget per month$0.0
Average search rank36.7
Traffic source mix
Search
65.7%
Direct
22.1%
Referral
6.9%
Social
4.1%
Paid referral
1.1%

LinkedIn followers

Follower count and growth

Total followers

4.8K

12-mo growth

+35.2%

Monthly growth

+2.4%

News

Links