Own group-wide marketing direction across six brands, tying strategy to growth targets and commercial planning.

• Drive cross-brand demand and pipeline through integrated campaigns, brand differentiation, and international expansion.
• Turn market and competitive intelligence into actionable strategies with a data-led measurement and performance approach.
• Lead a cohesive brand strategy across the group to strengthen awareness and reputation in the UK and internationally.
• Oversee marketing across a portfolio of six brands, ensuring alignment and efficiency in.
• Contribute to commercial planning and senior-level business strategy to guide growth.