Senior Marketing Manager
Repower Initiative
UK (Remote)
In-housePart-timeSenior level
5 hrs ago
Grocery Marketing Manager
UK (Unknown)
Salary Not AvailableSenior LevelFull time
Posted 3 months ago
Job Summary
Owns end-to-end grocery marketing execution from annual plans to retailer activation, balancing shopper insights with retailer priorities to drive growth; collaborates across Marketing, Sales, Category and Finance to deliver campaigns, launches and ROI-driven budgets.
- Owns integrated campaigns across social, digital, PR and shopper marketing.
- Leads retailer brand plans with Sales and Category to align objectives.
- Tracks performance and optimizes activity to improve ROI.
Job Description
- The Grocery Marketing Manager is the day-to-day leader within the Wasabi marketing team, responsible for translating the agreed grocery marketing strategy into high-impact marketing campaigns, retailer brand plans and customer initiatives.
- This role will ensure delivery of the Grocery marketing programme, supporting integrated campaign delivery, new product and category launches, packaging initiatives and retailer marketing activity, ensuring all work is insight-led, commercially focused and delivers against agreed business objectives.
- Develop and deliver annual marketing plans aligned to business and retailer priorities.
- Provide strategic oversight of the Grocery marketing programme, working closely with the Brand Manager to ensure the annual marketing calendar, campaigns and go-to-market activity are delivered consistently and to a high standard.
- Own the Grocery consumer marketing calendar, supporting the Brand Manager in the planning and delivery of integrated marketing campaigns across social, digital, PR and shopper marketing.
- Lead the development and delivery of brand plans with key retailer customers, partnering closely with sales and category to align on shared objectives and deliver best-in-class retailer marketing plans.
- Manage relationships with creative, media and PR agencies to ensure high-quality campaign execution.
- Support innovation and new product launches by leveraging consumer, shopper and category insights.
- Partner with Sales, Category and Retailer teams to create compelling retailer marketing plans.
- Track campaign performance, analyse results and identify opportunities to optimise activity.
- Proven experience in a senior marketing role within FMCG, with experience across grocery, retail or consumer brands.
- Strong experience developing and delivering annual brand plans, with a solid understanding of shopper marketing and retailer activation.
- Demonstrable experience leading new range or product launches from concept development through to successful market execution.
- Commercially astute, with the ability to balance consumer insight, retailer objectives and business priorities to deliver measurable growth.
- Strong understanding of consumer, category and shopper insight, with the ability to translate data into actionable marketing recommendations.
- Proven ability to influence and coordinate cross-functional teams, building strong relationships across Commercial, Sales, Category, Food and Finance
- Experience overseeing creative, media and PR agencies, providing strategic direction while supporting high-quality campaign delivery.
- A collaborative leader with a passion for coaching and developing others
- Highly curious, proactive and solutions-focused, with the resilience and adaptability to thrive in a fast-paced, evolving business.
- A great working environment
- Pension scheme
- Target Bonus
- Refer A Friend Scheme
- Free Sushi or hot food (vegan options available)
- 50% discount in our Branches
- Employee Assistant Programme
- Help@Hand (a service providing health and wellbeing support)
- Long Service Awards
- Stream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings
Salaries
Marketing Manager median pay in the United Kingdom
Most pay falls between £40K and £55K. Based on 159 salaries.
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