Responsibilities

• Advertising Data Management
• Market Research Data Management
• Communications
• Enquiry Generation
• Social Media
• Budget Tracking
• Advertising Data Management—Identify the best platforms to advertise our properties on, by completing marketing research and analysing performance of platforms previously used.
• Advertising Data Management—Set up adverts and manage the phasing of adverts where required, using market research and city knowledge to support decision-making
• Advertising Data Management—Track and report on third-party advertising platforms, including return on investment (ROI) analysis, new platform opportunities and listing performance
• Advertising Data Management—Own ongoing performance analysis across platforms and adverts, with clear reporting and recommendations for change

Requirements

• Experience in building data dashboards using analytics tools - building reports that summarise data that allow them to be shared and understood by the wider team
• Experience in analysing large datasets and extracting key insights from them.
• Using AI to optimise analytics and efficiency
• Advanced skills in using Excel and Google Sheets (pivot tables, lookups etc)
• Experience of managing data quality and reporting across multiple platforms
• Confidence in presenting written and verbal data insights to non-technical colleagues and senior management
• Practical, flexible, hands-on approach
• Ability to prioritise and manage own workload and communicate progress clearly
• Sharp attention to detail
• Inquisitive approach to data

Preferred

• Familiarity with the major student property portals (Rightmove, SpareRoom, Student.com, UniHomes) with an understanding of the student lease-up cycle
• Social scheduling tools plus basic design skills (Canva etc) for social content
• Experience with the set-up and management of Google adverts and website traffic tracking

Benefits

• We offer 25 days of annual leave, plus bank holidays and 5 discretionary company Christmas days.
• Travel will be required to our sites around the UK (with expenses paid).