Responsibilities

• Driving insight-led retail marketing plans that increase footfall, sales and customer engagement.
• Creating memorable seasonal campaigns, product launches and retail activations.
• Shaping the end-to-end customer journey across every touchpoint.
• Using customer insight, performance data and analytics to continually optimise campaigns.
• Owning activation budgets and measuring campaign success against key commercial KPIs.
• Leading exciting retail projects that keep Krispy Kreme fresh, relevant and distinctive.
• Building strong relationships with shopping centre partners and other key stakeholders.
• Collaborating with teams across Marketing, Retail Operations, Supply Chain, Finance, CRM, Loyalty, Innovation and more to bring brilliant ideas to life.
• You\'ll play a pivotal role in helping us grow key performance measures including:
• Footfall

Requirements

• Thinks commercially as well as creatively.
• Loves fast-paced Retail, FMCG or QSR environments.
• Enjoys turning customer insight into meaningful action.
• Has experience delivering campaigns from concept through to execution.
• Thrives influencing stakeholders across multiple functions.
• Is naturally curious, proactive and always looking for the next growth opportunity.
• Wants to make a genuine impact within one of the world\'s most recognisable brands.
• Background in Retail Marketing, Shopper Marketing, Brand Activation or Go-To-Market.

Benefits

• 25 days' holiday plus bank holidays, with the option to buy up to 5 additional days.
• Pension scheme (5% employee / 3% employer) and life assurance at 1x salary.
• Bupa healthcare, wellbeing support via WeCare and Grocery Aid, plus enhanced sick pay.
• Flexibility to manage your own diary alongside hybrid working.
• Access to exclusive employee perks through our Treat Box rewards platform.
• Doughnuts on us weekly + 50% off doughnuts and 30% off drinks in all UK Krispy Kreme stores.