Go-To-Market Engineer - Marketing Operations (4020) at GBG Plc | Chester, Cheshire West and Chester, UK

GBG Plc

Go-To-Market Engineer - Marketing Operations (4020)

Chester, Cheshire West and Chester, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and evolve the GTM Salesforce platform to enable unified lead, account, and opportunity processes, with scalable data model, automated workflows, and integrated tooling across Marketing Ops, RevOps, Sales, and Business Systems.

Own Salesforce configuration, data model, and lifecycle routing to support GTM funnel stages and SLA alignment.
Lead integration and enrichment workflows with 6sense, Cognism, SeamlessAI, and marketing/sales tools, ensuring data integrity.
Build dashboards and standardized KPI reporting to provide leadership with funnel visibility and operational health.

Job Description

Responsibilities

Design and configure Salesforce to support unified lead, account, opportunity, routing, and lifecycle processes
Maintain and evolve the GTM data model (objects, fields, relationships, validation rules)
Create documentation (data flows, field dictionaries, process maps) to support clarity and cross-functional alignment
Translate business requirements into scalable, well structured Salesforce workflows and automation
Partner with RevOps on lead routing logic, account assignment rules, opportunity stages, and SLA alignment
Support Marketing Ops in lifecycle design, scoring logic, and funnel stage definitions
Identify process gaps, missing requirements, and opportunities to streamline GTM execution
Own key GTM technology integrations into Salesforce, including marketing automation, sales engagement, enrichment (SeamlessAI, Cognism, 6sense), and analytics tools
Ensure data integrity and flow consistency across the GTM tech ecosystem
Troubleshoot integration issues and work proactively with Business Systems to maintain reliability

Requirements

Advanced Salesforce configuration experience (flows, automation, objects, fields, validation rules, dashboards, routing workflows)
Experience partnering with Marketing Ops, RevOps/Sales Ops, and Business Systems to deliver GTM system changes
Experience with CRM migrations and consolidations, including Salesforce
Strong understanding of B2B GTM funnels, routing logic, lifecycle stages, and operational KPIs
Hands-on experience with GTM tools such as HubSpot, 6sense, Cognism, SeamlessAI, sales engagement platforms, and enrichment/analytics tools
Ability to scope, gather requirements, manage a backlog, and prioritize with cross‑functional stakeholders
Strong technical problem solving skills and a structured, documentation first mindset
Ability to communicate technical concepts clearly to non‑technical partners

GBG Plc

3.6 Glassdoor

GBG is the leading expert in global identity and location tech, enabling safe and rewarding digital lives for genuine people, everywhere. For over 30 years, we have combined global data with our innovative technology to make sure that genuine people everywhere can digitally prove who they are and where they live. We are an essential ingredient that protects against digital crime, strengthens business resilience and drives responsible growth, at scale, across a diverse range of sectors. Today, our team of over 1,100 people serve more than 20,000 customers globally.

Founded in 1989

Chester, England, GBR

1.3K employees (81 in marketing)

www.gbg.com

62% recommend to a friend

75% CEO approval