Global Marketing Manager - Inspired Edge Academy

Responsibilities

• Own and evolve the Inspired Edge Academy global brand narrative, positioning and messaging architecture, ensuring the proposition (accelerated academics, real-world life skills, personal coaching) is clear, credible and differentiated in every market.
• Develop and maintain the brand guidelines, tone of voice and visual identity that every market builds from.
• Partner with local marketing teams, Heads of School and Admissions to ensure local activity reflects and strengthens the global brand.
• Own the always-on content engine — organic social, video, imagery, testimonials, webinars, the digital prospectus and website content — produced once with the in-house creative studio and localised by market.
• Build and steward Edge Academy's global social and content presence (Instagram, Facebook, LinkedIn) as a consistent anchor that local markets can extend.
• Design reusable experiential formats (e.g. the “Impossible Mission” concept) as licensable templates that local teams deliver in-market, giving every school a proof point that goes beyond a traditional open day.
• Build a shared measurement framework and reporting standard so performance and cost-efficiency are genuinely comparable across markets.
• Own the global PR retainer and category-creation narrative, securing top-tier international press and thought leadership for Edge Academy's AI-enabled model.
• Support local teams' own market PR relationships with global assets, spokespeople and proof points.
• Design and own the end-to-end parent journey from first awareness through to enrolment and onboarding, defining the marketing and admissions touchpoints at each stage.

Requirements

• Hands-on operator comfortable executing directly — running paid media, producing content, managing PR and admissions support — not just setting strategy for others to deliver.
• High level of commercial acumen, combining data-driven decision-making with creative, narrative-led thinking.
• Exceptional communication and interpersonal skills, able to build trust and alignment across diverse teams, cultures and time zones.
• Resilient and adaptable, comfortable operating in a fast-paced, pre-launch environment with real ambiguity and high expectations.
• Entrepreneurial mindset with a “no task too small” attitude, able to work autonomously while rallying others around a shared plan.
• Proven, hands-on experience running paid digital/performance media campaigns directly — not just briefing an agency — ideally across multiple markets simultaneously.
• Experience producing always-on content (social, video, webinars) and managing PR/influencer relationships, in addition to brand strategy and guidelines.
• Broad marketing capability spanning brand strategy, content, performance marketing, PR and data & analytics, with the judgement to prioritise what actually moves outcomes.
• Experience with CRM/marketing automation platforms, admissions or lead-nurture marketing, and website conversion optimisation.
• Comfortable owning a marketing budget and KPI reporting across multiple markets, and building shared measurement frameworks that make performance genuinely comparable.

Preferred

• Familiarity with AI-enabled or edtech products, and translating technical differentiation into parent-facing narrative would be an advantage