Global Digital Marketing Manager (Maternity Cover) at The HALO Trust | UK

Global Digital Marketing Manager (Maternity Cover)

UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

Job Summary

Own the paid media and email marketing engine with a clear focus on reach, ROI and donor engagement across multiple channels.

Paid media and Google Ad Grants: audience targeting, retargeting, testing and measurement to lift awareness and ROI.
Email program and calendar: content strategy, audience-led communications and CRM-aligned execution.
Analytics and optimization: data-driven improvements, tracking, and cross-channel performance insights for fundraising impact.

Job Description

Design and deliver paid media campaigns that expand reach, engage new audiences and increase awareness of HALO's global impact
Manage and optimise Google Ad Grant and paid search activity to maximise performance and ROI
Implement advanced targeting, retargeting and audience segmentation strategies
Monitor and optimise campaign performance through continuous testing, analysis and budget management
Lead the delivery of the email marketing programme, advising on content to ensure it is engaging, relevant and high impact
Manage the overarching email calendar to ensure consistent, coordinated and audience-led communications
Plan data selections, build campaign lists, and manage integrations, ensuring compliance with data protection best practice
Monitor email performance and drive continuous improvement across key metrics
Take a hands-on approach to optimisation, including A/B testing and performance analysis across all digital channels
Provide strategic insight and digital marketing expertise to communications and fundraising teams

The HALO Trust

3.9 Glassdoor

The HALO Trust is the world’s largest humanitarian mine clearance organisation. We save lives and restore communities threatened by landmines and other weapons of war, such as cluster bombs, stockpiles of small arms and improvised explosive devices (IEDs). Our work creates safe and secure environments in some of the world’s most vulnerable communities. We lift local families out of poverty by creating jobs for deminers and we prepare the way for development and long term stability. Born out of a desire to help the people of Afghanistan in 1988, we now employ an international staff of 7,500 (subject to slight variation) including our UK headquarters, USA office and programmes in 30 countries and territories. The HALO Trust is a company limited by guarantee. Registered in England No. 2228587. Registered Charity No. 1001813 & SC037870. Registered Office: 50 Broadway, London SW1H 0BL.The HALO Trust (USA), Inc. is a 501(c)(3) corporation. Registered as a charity in Scotland No. SC039625. Office: 1730 Rhode Island Ave NW, Suite 403, Washington, DC 20036.

Founded in 1988

Thornhill, Scotland, GBR

1.2K employees (39 in marketing)

www.halotrust.org

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88% CEO approval