Responsibilities

• Follow and track latest industry and digital trends and reflect these within the company’s digital ecosystem
• Understand customer needs as well as market and business needs, and translate them into a comprehensive strategy
• Translate strategy into detailed user journeys and leverage these journeys to create digital assets and playbooks
• Supervise and oversee work provided by digital agencies in collaboration with global teams, agencies, and markets
• Distribute and roll-out platforms, playbooks and digital assets to markets and support with execution
• Partner with IT to develop cutting-edge platforms and websites for web applications and services that address business and customer needs
• Define KPI frameworks to continuously measure effectiveness and improve performance, and use them to create dashboards for monitoring progress or take decisions
• Leverage market research and run user interviews to capture and formalize primary customer needs and expectations
• Work with Director of Customer Engagement and digital agencies to define the strategy and evolution plan of our digital platforms
• Produce detailed user journeys across and for each of our digital platforms aligned with the defined strategy

Requirements

• University Degree in Business Management, General Management or comparable
• Previous experience in a multinational company in a global role managing branded and unbranded websites, social media channels and related analytics
• Experience working and coordinating with multiple markets and internal stakeholders in parallel
• Must be familiar with digital and agile project management practices, e.g. Kanban, Scrum, etc.
• Localization process, ability to understand and interact with IT and technical teams
• Ability to articulate specific business goals and requirements
• Demonstrable experience at building and delivering digital marketing strategy and related campaign material
• Experience with Veeva Vault PromoMats and running a full compliance review workflow
• Strong understanding of CRM principles (Salesforce preferred)
• 5+ years’ experience in a similar role in the pharma industry
• English fluency is a must, ideally native speaker

Nice to Have