Responsibilities

• Lead complex campaigns, working closely with coworkers and external agencies to shape and communicate our value propositions.
• Create and deliver integrated campaigns that help build client relationships, support revenue objectives, and enhance the reputation of the firm.
• Act as a point of contact for external agencies, advising on questions relating to branding, marketing, and communications, including our strategy, processes, and requirements.
• Manage the production and execution of agreed deliverables within timelines and budget; measuring the campaign activities and using insights to enhance and refine activity.
• Work with your direct report to ensure content is relevant, compelling, exceeds quality requirements, and has a clear buyer’s journey.
• Responsible for maintenance of relevant website pages, including informing the business of expiring pages and building business cases for extensions.
• Crafting specific messaging for content promotion.
• Responsible for maintenance of employee bios profiles, including removing those no longer employed by Wisterm, updates to existing profiles, and development of new profiles.
• Build a strong internal and external network; working closely with the business, external agencies, and freelancers to develop and deliver differentiated, brand focused and customer centric content.
• Support others in the business, creating and fostering a positive team environment where everyone is supported to develop and learn.

Requirements

• 5 years’ experience in marketing programme management in a corporate environment.
• Extensive business experience; or a degree (or equivalent), professional qualification.
• Experience working in a high performing and fast paced team, including those that utilize a matrix organizational structure.
• Project management skills – highly organised with a sound attention to detail and an ability to deliver to deadlines.
• A strong history of strategic campaign management, producing quality, consistent messages, through all channels.
• A solid understanding of campaign principles, coupled with a strong commercial drive and the ability to deliver high-value activities that deliver return on investment, ensuring alignment with the company’s brand.
• An enthusiastic, can-do approach and be a strong collaborator.
• The ability to juggle conflicting demands on time and prioritise
• A desire to embrace and drive change whilst identifying and supporting process improvements and demonstrating best practice.
• Strong interpersonal skills in writing, presenting, and influencing decision making.

Preferred

• Well-articulated interest in the employee benefits and insurance industry and a vision of how you, in this role and future roles, may have a positive impact on the company.
• Experience with marketing-based customer relationship management software (e.g., HubSpot, Salesforce, MailChimp, Constant Contact).
• Experience with project management software (e.g., Asana, Trello, Microsoft Planner, Microsoft Project, etc.).
• Proficiency with creative software (e.g., Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Canva, etc.)
• Experience working in a creative agency.

Benefits

• Continuous learning: You will develop the mindset and skills to navigate whatever comes next.
• Success: We will provide the tools and flexibility, so you can make a meaningful impact.
• Leadership: We will give you the insights, coaching. and confidence to be a leader.
• Private medical insurance
• Group life assurance
• Group critical illness
• Group income protection
• Travel assistance