Global Brand Manager - The Botanist

Glasgow, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

Job Summary

Own global brand communications and content strategy across digital, social, and campaigns, translating consumer and market insights into actionable direction while safeguarding brand integrity.

Coordinate agency-driven creative and campaign execution to ensure consistent global assets and message.
Shape the content toolkit and website approach with SEO-minded updates to support eCommerce and market relevance.
Drive market insights into strategy, launch plans, and activation for ROI and asset leverage.

Job Description

Responsibilities

Own the global communications strategy, across digital, social, content, and above-the-line brand building.
Oversee creative development and campaign execution in collaboration with agency partners.
Lead production of global content assets and toolkits, ensuring relevance and consistency across markets.
Oversee management of brand website, adding and updating content where necessary and considering SEO.
Work with assigned agency to consider the approach to working with content creators and what they could bring to the brand.
Provide strategic input into launch, media, and activation plans to ensure brand integrity and impact.
Act as the central point for brand feedback, adapting strategies to address market insights and performance.
Translate consumer, cultural, and competitor insights into actionable brand direction.
Commission and synthesize insight studies to refine positioning and strengthen emotional resonance.
Actively monitor category trends to inform proactive brand decisions.
Lead day-to-day relationships with brand, digital, and communications agencies.
Manage assigned brand budget with a focus on value creation, ROI, and asset leverage.

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.