Global Advertising Lead at OX Group Global | London, UK

OX Group Global

Global Advertising Lead

London, UK (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the global Amazon ads engine across markets with a clear ownership of the playbook, budget, and measurement model that ties spend to outcomes.

Lead the global SP/SB/SD and DSP framework including structure, targeting, bidding, and testing.
Define budgets and targets per category/market and build a transparent spend→outcome narrative.

Job Description

Responsibilities

Own global Amazon ads playbook across markets including structure, segmentation, targeting, bidding, placements, and testing framework.
Set category and market budgets, guardrails, and targets (ACOS/TACOS/ROAS, CVR, CPC, share of voice where measurable).
Define the global measurement model with incrementality assumptions, halo effects, and attribution limitations.
Lead day to day performance across SP, SB, SD, and DSP where used.
Ensure creative and store experiences are optimized with Store pathing, SB video pipelines, and landing page relevance.
Own keyword strategy across markets and collaborate with category growth to drive growth.
Retail readiness including titles, bullets, backend terms, and A+ where applicable; refine product positioning and category taxonomy.
Build a global keyword universe and localization rules for UK/EU versus US/CA differences.
Own Amazon Ads for launches, peak events, and deal periods with budgeting and ranking strategies.
Partner with internal teams to scale ads with stock, price, and content; govern budgets and forecast spend against outcomes.

OX Group Global

OX TOOLS was founded in 1974 in Perth, Australia, and launched globally under the OX GROUP brand in 2010. Since then, we’ve expanded to 18 offices across 15 countries, delivering innovation-driven tools to tradespeople worldwide.Today, OX GROUP is the parent company of OX TOOLS, BORA TOOL, and TRACER TOOLS: Brands trusted by professionals for their durability, performance, and design. From cutting and layout to marking and clamping, our product range is built for the real demands of the jobsite.Proven in the Australian market for over four decades, our tools are instinctively recognized as TOUGH. DYNAMIC. DIFFERENT. Our relentless focus on innovation, customer satisfaction, and local market needs drives productivity for tradespeople and profitability for our retail partners.⸻Mission:Live the trade by providing productivity to the tradesperson and empowering our retail partners to drive profit and performance.Vision:To bring the strength of the OX to every tradesperson through passion, design, and relentless innovation. OX is the extra man on site.

Founded in 2010

Ermington, New South Wales, AUS

151 employees (27 in marketing)

oxgroupglobal.com