FTC B2B Influencer Marketing Lead, EMEA

Responsibilities

• Own the EMEA B2B influencer marketing strategy across KW, BDM, and developer audiences, setting clear audience, market, channel, investment, and outcome priorities.
• Build a credible bench of developer creators, technical educators, open-source voices, AI builders, and community leaders across Europe, and design programmes that genuinely help developers learn, evaluate, and build.
• Develop differentiated creator plans for the UK, France, and Germany, balancing regional consistency with local language, culture, platform behaviour, regulation, and audience expectations.
• Source, evaluate, and build durable relationships with creators who have genuine authority with our priority audiences. Own outreach, briefing, negotiation, contracting, content development, activation, and relationship management.
• Design curated creator programmes and high-value experiences that deepen relationships over time—such as briefings, product access, learning sessions, roundtables, community moments, and co-created formats—turning the strongest creators into long-term strategic partners rather than one-off campaign participants.
• Build an always-on creator portfolio alongside launch, event, and campaign activations, choosing the right mix of tutorials, product demonstrations, thought leadership, executive content, social posts, newsletters, podcasts, video, and community formats.
• Work with existing influencer and marketing agencies to raise the quality and pace of delivery. Identify capability gaps and lead the selection, onboarding, and management of new specialist agencies, including developer-native and market-specific partners.
• Partner closely with our media agency to build paid amplification strategies for high-performing creator content, including audience targeting, usage rights, creator whitelisting where appropriate, testing, optimisation, and clear organic-versus-paid performance readouts.
• Partner with our Performance Marketing and Growth teams to develop bespoke influencer content that drives measurable performance and business growth.
• Operationalise the end-to-end influencer process across intake, creator discovery, due diligence, brand-safety review, scopes of work, contracting, approvals, disclosure and compliance, content calendars, asset management, localisation, paid rights, and post-campaign learning.

Requirements

• Have 8+ years of experience in influencer marketing, creator partnerships, B2B content, developer marketing, or an adjacent discipline, including substantial ownership of influencer programmes.

Preferred

• Fluent English is required; French and/or German is a strong advantage.
• Existing network of relevant creators, agents, managers, platforms, and specialist agencies—particularly in technology, AI, SaaS, developer tools, or adjacent categories.