Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with organisational goals
• Manage all social media platforms, creating engaging content and scheduling posts to optimise reach and engagement
• Oversee SEO optimisation across websites and content to improve search engine rankings
• Coordinate projects using effective project management tools to ensure timely delivery of campaigns
• Utilise Adobe Photoshop to create visual content for social media, websites, and email marketing campaigns
• Maintain and update the organisation’s website using WordPress, ensuring content is current and optimised for search engines
• Manage paid advertising campaigns through Google Ads, analysing performance data to maximise ROI
• Conduct analysis using Google Analytics and other tools to measure campaign success and inform future strategies
• Write compelling copy for social media posts, blogs, newsletters, and other marketing materials
• Implement email marketing campaigns targeting B2B audiences to generate leads and nurture client relationships

Requirements

• Proven experience in digital marketing management with a strong portfolio of successful campaigns
• Excellent organisational skills with the ability to manage multiple projects simultaneously
• Strong communication skills in English, both written and verbal
• Proficiency in Microsoft Office suite including WordPress, Excel, PowerPoint, and Outlook
• Expertise in SEO optimisation techniques and tools such as Google Analytics and Google Ads
• Creative skills in Adobe Photoshop for visual content creation
• Knowledge of email marketing platforms and B2B marketing strategies
• Analytical mindset with the ability to interpret data insights effectively
• Leadership qualities with experience managing teams or projects within a fast-paced environment
• IT literacy with a good understanding of social media management tools and project management software
• Strong time management skills with the ability to prioritise tasks efficiently