Own multi-brand social strategy by turning audience insights and platform trends into measurable content plans that drive engagement, reach, and conversions.

• Growth Infrastructure: Build strategic content roadmaps aligned with business goals and client objectives.
• Content Engine: Develop clear content pillars, messaging frameworks, and audience personas to guide creation.
• Audience & Competitive Intelligence: Identify opportunities via competitor analysis, audience research, and social listening.
• Performance & Optimization: Analyse platform trends, emerging formats, and content performance to inform iterations.
• Strategic Direction: Review existing content plans and provide actionable recommendations to improve impact.
• Brand & Commercial Alignment: Ensure content stays on-brand, relevant, modern, and commercially effective.
• Content Improvement: Identify opportunities to boost performance through creative optimization.
• Client Collaboration: Support account managers with strategic direction and client recommendations.
• Measurement & Reporting: Monitor content performance against KPIs and deliver insights using analytics tools.
• Industry Vigilance: Stay ahead of algorithm updates, platform developments, and industry trends.

Requirements

• Proven experience developing social media strategies for multiple brands or clients
• Strong understanding of Instagram, Facebook, LinkedIn, TikTok and YouTube content ecosystems
• Experience creating audience-first content strategies that drive measurable results
• Excellent understanding of content performance metrics including Engagement Rate, Reach, Impressions, Share Rate, Watch Time, Retention, Click-Through Rate and Conversion Metrics
• Strong commercial awareness and ability to align social activity with business objectives
• Experience managing multiple clients simultaneously
• Excellent communication and presentation skills
• Ability to confidently justify strategic recommendations using data and insights

Preferred

• Agency experience
• Personal brand strategy experience
• B2B and B2C experience
• Experience working alongside paid media teams
• Understanding of social-first creative frameworks and content production workflows
• Familiarity with GA4 and wider digital marketing channels