Responsibilities

• Managing and optimising Google Ads, including Search, Display and Performance Max
• Managing Facebook and Instagram campaigns through Meta Ads Manager
• Monitoring campaign performance and proactively making improvements
• Keyword research, search-term optimisation and negative keyword management
• Audience segmentation, targeting, bidding and budget optimisation
• Monitoring and improving conversion tracking, GA4 and Google Tag Manager
• Optimising CPL, CPA, ROAS and conversion rates
• Testing audiences, messaging, ad copy, creative and campaign formats
• Identifying underperforming campaigns and opportunities for growth
• Working with our marketing team on offers, landing pages, messaging and creative

Requirements

• Paid Advertising: 3 years (required)
• 3+ years of hands-on paid advertising experience
• Strong practical experience managing Google Ads / PPC campaigns
• Hands-on experience with Meta Ads Manager Experience independently managing and optimising live campaigns
• Strong understanding of keywords, audiences, targeting, bidding and budgets
• Experience with GA4, Google Tag Manager and conversion tracking
• Strong analytical skills and confidence making data-led optimisation decisions
• Experience testing ad copy, creative, audiences and offers
• Experience producing clear performance reports and communicating recommendations
• A proven track record within a lead-generation environment

Preferred

• Experience generating leads for healthcare, wellness, fitness or local service businesses would be particularly valuable.
• Google Ads and/or Meta certification is desirable, but demonstrable commercial results and hands-on experience are more important to us than certificates.

Benefits

• Employee discount
• Flexitime
• On-site parking
• Work from home