Responsibilities

• Audit the current positioning, customer base, competitors, marketing channels and digital presence of both venues.
• Establish a clear and commercially useful position for each venue.
• Design the complete marketing relaunch for one venue.
• Develop a stronger growth and communications plan for the established venue.
• Develop practical strategies to increase food covers, wet sales and repeat visits.
• Identify underexploited customer occasions, dayparts and target markets.
• Create a stronger programme of events, promotions, partnerships and seasonal campaigns.
• Review and prioritise improvements to websites, booking journeys, Google profiles, social platforms and customer databases.
• Review bedroom marketing and revenue management, including pricing, distribution, Booking.com and other OTAs, channel-management systems and direct-booking opportunities.
• Identify the photography, video and other creative assets required.

Requirements

• Substantial, sector-specific hospitality marketing experience.
• Direct food-and-beverage marketing experience within pubs, restaurants, hotels or hospitality groups.
• Personally led the marketing campaigns for hospitality venue launches or relaunches.
• At least one detailed case study demonstrating measurable commercial success from a hospitality launch or relaunch campaign they personally led.
• Experience marketing food, drink, events and different hospitality occasions.
• Evidence that their work has produced measurable commercial results—not simply increased posting activity or engagement.
• Experience developing strategy, planning campaigns and overseeing implementation.
• Practical knowledge of hospitality websites, booking journeys, local search, Google, social media, email marketing, promotions, events and customer communications.
• The ability to work independently and provide clear direction to an internal team.

Preferred

• Experience marketing multiple hospitality venues.
• Experience developing food-and-drink campaigns, events programmes and promotions that have increased covers and revenue.
• Experience marketing pub bedrooms, small hotels or other accommodation.
• Knowledge of hospitality revenue management, including rates, availability, distribution, OTAs, channel managers and direct-booking strategy.
• Experience working with photographers, designers, web developers, PR providers and other specialists.
• Knowledge of the North Yorkshire hospitality, tourism and visitor market.

Benefits

• Casual dress
• Free parking
• On-site parking