Founding Performance Marketer (PPC)

Responsibilities

• Our entire Google Ads account, end to end: Search, Performance Max, Demand Gen and AI Max campaigns across multiple geographies
• Bidding strategy and budget allocation, with a sharp eye on cost per click, cost per conversion and search impression share
• A real experimentation programme covering bidding, audiences, ads, assets and landing pages, not just nudging CPA targets
• Keyword and search term strategy: expansion, negatives, match types, and finding high-intent queries others miss
• Ad and asset testing, working with our growth marketer on copy and creative
• The full journey from impression to booked appointment. You'll work directly with our engineers and product team on landing pages, search results and the booking flow so that paid traffic actually converts
• Privacy-safe measurement: conversion tracking and attribution that meets health-data standards and ad platform healthcare policies
• New paid channels: Microsoft Ads, remarketing, and emerging AI search and assistant platforms

Requirements

• 5–7 years of hands-on PPC experience, ideally in-house at a product company rather than agency-side
• You've personally run accounts with £500k+ in spend and high click and conversion volume, and you can talk in detail about what you changed and what happened as a result
• You're fluent in bidding strategy, account structure and automated campaign types, and you know when not to trust them
• You think in full user journeys (impression, evaluation, intent, conversion, remarketing), not just traffic
• You've launched products or channels, cut budgets, or driven metrics under pressure. Startup or scale-up experience matters more to us than a long tenure at an established brand
• You're a constant learner. Search is changing fast with AI, and you have opinions on where it's going because you've tested things yourself
• You're comfortable working directly with engineers, marketers and founders, and you can make your case with data

Preferred

• Experience in health or another regulated category (such as finance) is a strong advantage
• SQL a plus

Benefits

• Paid volunteer days. We offer an additional 2 paid days off per year where you can give back to your mission of choice.
• Every 8 weeks we take a day off to socialise as a team. In the past we’ve hiked box hill, raved at All Points East and spent one rainy day at Thorpe park. This works out as 6 working days a year.
• Learning budget of £250 annually and time off to spend it - we care about this; this is flexible and based on need but everyone will receive a yearly allocation towards their continual growth.
• Homemade breakfast and lunch are on the house when you're in the office, ensuring you're fuelled for success!
• Team takeaways every Monday night
• Health and fitness budget of £60 per month - see more here
• An additional 7 days of paid leave is available if you want to take time to learn how to meditate.
• Tooling; You’ll have your choice of operating systems and any additional tools you need to do your best work (e.g. keyboard, additional monitors, mouse etc). If you’re on our Engineering teams you’ll receive the latest MacBook Pro and our Growth & Ops teams receives a MacBook Air.
• We know health and family come first which is why we have a generous sick leave policy with additional days that can be taken for mental health leave.
• No private medical insurance, because we believe in the NHS and we are here to improve it!