Founding GTM Lead at DELLI | London, UK | £40K/yr – £60K/yr

DELLI

Founding GTM Lead

London, UK (Hybrid)

£40K/yr – £60K/yrSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own the go-to-market engine for a thriving maker community, hands-on with brands from outreach to onboarding and pricing experiments.

Drive end-to-end: source, qualify, demo, and onboard brands across delli.market, referrals, events, and outbound
Define the right fit: sharpen ideal brand segments and timing to land the right partnerships
Protect the funnel: keep pipeline healthy, track channel output, and test willingness-to-pay with the founder

Job Description

Own DELLI's go-to-market motion and build the engine that brings a thriving community of brands onto the platform
Run the full journey end-to-end, sourcing, qualifying, demoing the DELLI AI solution, and bringing brands on board across all our channels: our own community on delli.market, referrals, events, and outbound
Track what each channel actually produces, lean into what's working, and let go of what isn't
Nail the messaging and craft the assets that make brands lean in: the demo, the visuals, the story of a maker whose business was transformed by DELLI
Define who we're for, and bring exactly the right brands in at the right moment
Keep the pipeline healthy and the numbers honest, and run pricing and willingness-to-pay experiments alongside the founder
Stay close to both the community of makers and the team building DELLI's agentic AI, letting what you hear shape the product as much as the pitch
Write the playbook: the brands we serve, the moments that land, and the approach the next people will build on

Proven experience taking a B2B product from early traction to a repeatable, growing book of customers, ideally as an early or founding commercial hire
A builder's mindset with a bias toward action: this is for someone who'd rather hand-pick the first community of brands and learn fast than wait for a perfect system
Genuine fluency across product ↔ problem ↔ industry: you can hold a real, useful conversation with a scaling food brand about the operational chaos they live with
A natural partner to the people you work with: you build relationships and community, not transactions
Strong commercial instinct and a love of winning: you treat the mission like it’s your own business
Sharp messaging and storytelling ability: you can turn the DELLI AI solution into a reason to believe
A natural curiosity for product and a feel for AI: you’ve worked closely with engineers in a SaaS or AI-native team, and you see the product as your most exciting asset, not someone else’s department
Comfort in ambiguity, shaping the problem as much as the solution
Discipline with pipeline and data: you make confident calls because the numbers back you

Experience working with independent food & drink or consumer brands, and a feel for their world
Familiarity with the tools these brands wrestle with (Xero/QuickBooks, inventory systems like Unleashed or Breww, 3PLs)
Early-stage SaaS or AI-native experience, and a real interest in how agentic AI is changing the way businesses run
A "make it faster, better" instinct for processes and systems
Comfort running lightweight pricing and channel experiments

Founding-level impact: you define the go-to-market motion, the messaging, and the commercial foundations from the start
True ownership: the first community of brands is yours to build, and the playbook is yours to write
Small, senior team: low ego, high agency, real collaboration with the founder
Frontier work: be commercially close to one of the most interesting agentic AI products being built today, and shape how it lands with real makers
Purpose that matters: your work directly supports independent businesses and creative livelihoods
Top-tier backing: supported by Balderton Capital and HV Capital, building with long-term conviction
We’re at a rare inflection point: early enough that your decisions matter deeply, but real enough that what you build makes a difference every week

DELLI

4.0 Glassdoor

DELLI is a platform that helps independent makers manage, sell, and grow across any channel. We exist to empower the independent economy — the makers, creators, and producers whose craft shapes the way the world tastes, feels, and connects. We imagine a world where every maker has a companion; a quiet, intelligent partner who handles the chaos so they can stay focused on the joy of creating.

Founded in 2022

London, England, GBR

80 employees (8 in marketing)

delli.market

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