Responsibilities

• Responsible and accountable for leading, developing and delivering a comprehensive communications plan for Manchester United Women, aligned with the ambitions of the team and wider club communications approach.
• Act as senior subject‑matter expert on Manchester United Women, setting clear priorities, frameworks and standards across media, PR, messaging and storytelling.
• Shape and deliver approaches that actively grow and diversify the women’s football audience, deepening connection with existing fans and attracting new supporters.
• Operate as a advisor to the leadership team within Manchester United Women, offering guidance, insight and feedback to shape strategy and decision making.
• Deliver media rights obligations and discretionary access for women’s first‑team activities, including the coordination and staging of interviews, press conferences, and media events. Develop stand out creative and engaging communications approaches which include traditional and non-traditional media, for both proactive and reactive campaigns.
• Attend all first team fixtures, home and away, delivering all contractual obligations.
• Produce clear, compelling written materials, including press releases, features, briefings, and messaging documents for internal and external audiences.
• Develop and maintain strong relationships with key media, broadcasters, journalists, and relevant stakeholders within the women’s football ecosystem, and beyond, seeking opportunities to raise awareness of Manchester United Women and grow is fanbase.
• Monitor media and social media to provide considered advice and guidance, identify trends, flag risks, and support proactive and reactive communications.
• Collaborate closely with internal teams, including content, marketing, commercial, and Foundation colleagues, to ensure aligned and integrated communications activity that meets wider club objectives.
• Lead communications activity for the Women’s Academy and pathway, supporting the next generation of talent and the narrative around their progression.
• Evaluate and report on activity, campaigns and approach, informing and guiding internal decision making and external narrative.

Requirements

• Relevant experience developing and implementing end-to-end in communications, PR, and/or media plans; experience within elite sport or football is a strong advantage.
• Proven track record delivering exceptional campaigns and activities which contribute to audience growth and storytelling.
• Proven ability to operate at a strategic level, providing counsel to senior leaders and taking ownership of complex, high‑impact communications challenges.
• Outstanding written and verbal communication skills, with strong attention to detail and editorial judgement.
• Excellent understanding of the sports media landscape, including key journalists, platforms, and audience expectations.
• Ability to collaborate effectively across a complex organisation and communicate confidently with players, coaches, technical staff, and senior leaders.
• Strong work ethic, resilience, discretion, and a proactive, solutions‑focused mindset, recognising the demanding schedule of elite sport.
• Resilient, proactive and comfortable operating autonomously in a role with significant responsibility and visibility.
• Passion for the women’s game and a commitment to helping drive its growth, visibility, and impact.

Benefits

• Annual Incentive Scheme to reward your dedication and hard work
• 25 days annual leave (plus bank holidays) and an opportunity to purchase additional holiday days
• Electric Vehicle scheme via Octopus and cycle to work scheme
• Wellness Support with access to mental health resources, digital health checks, and & nutritionists through Aviva Digicare+ Workplace
• Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners
• Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities
• Enhanced family Leave Benefits and policies
• Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs
• A Supportive Work Environment that values diversity, equity and inclusion, and individual growth