Responsibilities

• Define and execute the EMEA marketing strategy for SMB and Mid-Market segments with an emphasis on Ideal Customer Profiles
• Own key business and revenue metrics throughout the sales funnel, with a strong emphasis on accelerating pipeline through upsell and cross-sell opportunities
• Collaborate with Partner Marketing to create successful co-selling initiatives that extend our reach within the partner and developer ecosystems
• Develop and execute comprehensive full-funnel marketing plans, partnering with digital marketing and demand generation teams to secure high-value deals
• Partner closely with Sales leadership to align account plans, ensure disciplined lead follow-up, and establish trust as a strategic partner
• Collaborate with EMEA demand generation and product marketing to identify, scope, and produce or localize compelling content and marketing assets
• Track, measure, and communicate program results, continually optimizing for efficiency and scale while seeking to generate new global best practices, and innovate ways to educate a diverse range of personas about the value that Stripe delivers to businesses

Requirements

• 7+ years of relevant B2B marketing experience in the EMEA technology market, including specific experience with demand generation and field marketing
• Proven track record of defining and executing B2B marketing strategies that successfully drive metrics, key performance indicators, and pipeline generation
• Strong written and verbal communication skills, with the ability to convey complex topics with simplicity to diverse audiences
• Strategic mindset with strong problem-solving capabilities and a data-driven approach to decision-making, along with a deep understanding of full-funnel journeys and marketing technology like Salesforce
• Experience scaling programs through agency resources and collaborating across key go-to-market stakeholders

Preferred

• A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment
• Experience in the payments, financial technology, or adjacent industries, or marketing FinTech solutions or to FinTech companies
• Understanding of the payments, financial technology, and ecommerce industries and partner ecosystems
• Demonstrated success delivering marketing programs with and through consulting and technology partners

Benefits

• equity
• company bonus or sales commissions/bonuses
• retirement plans
• health benefits
• wellness stipends