Responsibilities

• Own and execute the UK field events strategy and calendar, including regional events, roadshows, dinners, roundtables and conferences.
• Own and scale the virtual events and webinar programme as a core acquisition and nurture channel, including format, tooling and production quality.
• Work closely with UK Sales and SDRs to align events and campaigns with pipeline priorities, and support effective follow-up on leads generated.
• Support wider integrated campaigns across ABM, email, paid and organic social, and content syndication as team priorities evolve.
• Work with the regional Partner Manager to build co-marketing events and programmes with key partners.
• Track and report on pipeline and revenue contribution from field and virtual events, using insight to continuously improve.
• Manage event and webinar budgets, ensuring spend is ROI-driven and tied to clear outcomes.
• Use tools including Salesforce, 6sense and Outreach for segmentation, targeting and performance tracking.
• Use AI tools confidently to scale planning, content creation and campaign execution. You should be a hands-on AI wiz who can boost impact without increasing workload.
• Manage vendor relationships where needed to scale execution and fill capability gaps.

Requirements

• A genuine events and webinar specialist who knows how to plan, run and measure both in-person and virtual programmes.
• Strong understanding of B2B Sales processes and how events and webinars fit into the marketing-to-revenue lifecycle (MQL > Opp > SQO etc.).
• Confident working with Sales and SDRs day to day, and comfortable navigating a demanding stakeholder group.
• Comfortable operating as a generalist across integrated campaigns, segmentation and channel execution.
• High energy, proactive and hands-on; you enjoy getting into the details as much as the strategy.
• Results-driven, with experience reporting on pipeline, ROI and key marketing KPIs.
• Strong project and budget management skills.
• Excellent written and verbal communication and stakeholder management skills.
• Self-starter with a growth mindset, able to prioritise, adapt and act with urgency.
• AI-native: you already use GenAI tools in your day-to-day work and look for ways to use them better.

Preferred

• ABM tools such as 6sense is preferred, but not essential.
• Experience working with in-house or external SDR organizations preferred.