Responsibilities

• Lead key workstreams, particularly those focused on marketing technology, with support from the leadership team.
• Deliver high-quality results that meet client expectations and strengthen client advocacy.
• Partner with Bain generalist consultants in blended teams, bringing together complementary skills and expertise.
• Apply deep marketing expertise across relevant industries, channels, platforms, products, and tools.
• Lead a wide range of analyses and consistently produce insightful, accurate outputs and materials.
• Use hands-on experience with digital advertising, e-commerce, and other marketing platforms to gather data, generate insights, and develop testing plans.
• Bring current knowledge of marketing technology and tools, including generative AI, attribution and measurement, marketing and advertising technology, and data.
• Build trusted relationships with clients and their agencies and collaborate effectively across stakeholder groups.
• Communicate clearly and consistently with case teams and clients, sharing insights and maintaining alignment on the workplan.
• Connect specialized marketing expertise with broader client business challenges, translating insights into actionable strategic recommendations that drive measurable impact.

Requirements

• 8+ years of relevant industry experience in marketing roles, including agency, brand, in-house, or technology platform environments, with clear leadership experience and a consistent career trajectory.
• 3-5+ years of marketing technology experience, such as marketing technology stack assessments, marketing automation, customer data platform implementations, or measuring return on marketing technology investments.
• A bachelor’s degree.
• Exceptional strategic thinking and analytical skills, with the ability to solve complex problems.
• Experience contributing to high-performing, cross-functional, integrated teams.
• The ability to break complex problems into manageable pieces and apply a hypothesis-driven approach.
• Demonstrated proficiency in one or more marketing domains.
• Strong expertise in the digital media landscape, including media partners, products, and industry best practices.
• Exceptional planning and organizational skills, with the ability to meet deadlines and collaborate across functions.
• Strong written and verbal communication skills.

Preferred

• E-commerce and retail media
• Marketing measurement and analytics
• Marketing technology
• Generative AI in marketing, including agentic search
• Business-to-business marketing
• Client services experience gained through consulting, agency, or similar environments
• Relevant digital-channel certifications, such as Meta Blueprint, Google Ads, Amazon Ads, The Trade Desk Trading Academy, or Adobe Marketing Platform
• MBA preferred but not required