Responsibilities

• Act as guardian of The Arts Club brand, ensuring consistency, relevance and excellence across all touchpoints.
• Define and evolve the Club’s positioning within the luxury hospitality, cultural, fashion and lifestyle sectors.
• Develop compelling storytelling that celebrates the Club’s heritage while ensuring continued relevance for future generations.
• Ensure the Club’s visual identity, tone of voice and brand standards are consistently executed across all platforms and properties.
• Protect and strengthen the Club’s reputation and standing as one of the world’s leading private members’ clubs.
• Lead and deliver an integrated marketing and communications strategy across membership, hospitality, cultural programming and commercial activities.
• Oversee all member communications, digital platforms, social media, public relations, publications, content creation and editorial strategy.
• Shape the Club’s tone of voice, storytelling and external profile across all channels.
• Drive awareness, engagement and reputation through innovative campaigns
• Ensure all communications reflect the standards, values and aspirations of The Arts Club.
• Partner with the Membership team to drive acquisition, retention and engagement strategies.
• Develop initiatives that deepen member participation, loyalty and advocacy.
• Create compelling membership journeys from prospect engagement through to long-term retention.
• Use insight and data to understand member behaviours, preferences and emerging opportunities.
• Ensure membership communications and experiences reflect the Club’s standards of excellence and exclusivity.
• Support the continued evolution of a diverse, influential and culturally engaged membership community.
• Provide strategic oversight and creative direction for the Club’s cultural programme.
• Ensure the programme remains distinctive, globally relevant and aligned with member interests.
• Foster relationships with leading artists, creatives, entrepreneurs, authors, designers, cultural institutions and thought leaders.
• Develop experiences that offer members unique access to influential voices, ideas and conversations.

Requirements

• Significant senior leadership experience within luxury hospitality, private members’ clubs, luxury fashion, premium lifestyle brands, boutique hotels, cultural institutions or other world-class luxury environments.
• A proven track record of developing and executing successful marketing, communications & brand strategies.
• Experience managing and elevating prestigious brands with a strong appreciation for heritage, craftsmanship, creativity and cultural relevance.
• Experience developing and delivering distinctive cultural, experiential or lifestyle programming that creates genuine value for members, guests and stakeholders.
• A deep understanding of the luxury consumer and the evolving expectations of affluent and influential audiences.
• Established relationships and networks across hospitality, luxury, fashion, art, design, media, culture and lifestyle sectors.
• Exceptional communication, presentation and stakeholder management skills.
• Experience leading and developing high-performing multidisciplinary teams.
• The ability to operate confidently at both strategic and operational levels.
• Strong analytical capabilities with the ability to use data, insight and market intelligence to inform decision-making.
• Eligibility: In line with the requirements of the Asylum and Immigration Act 1996, all applicants must either be eligible to live and work in the UK or must obtain permits to work in the UK prior to application. Documented evidence of eligibility will be required from candidates as part of the recruitment process.