Events and Fundraising Campaigns Manager (LFC Foundation)

Responsibilities

• Lead and deliver annual marketing campaigns for fundraising events, appeals and engagement initiatives.
• Develop integrated campaigns that increase registrations, attendance, donations and supporter engagement.
• Raise awareness of fundraising opportunities and the impact of the LFC Foundation.
• Grow audiences, attract new supporters and maximise participation and fundraising income.
• Create targeted campaign plans for events, appeals, corporate fundraising and supporter stewardship.
• Manage campaign schedules and deliver activity on time.
• Support fundraising income targets through targeted promotional campaigns.
• Increase event attendance, participant acquisition and fundraising conversions.
• Enhance supporter journeys from awareness through to retention.
• Grow supporter databases and engagement with fundraising products and events.

Requirements

• Degree or equivalent qualification in marketing and/or relevant course.
• Significant experience delivering successful integrated marketing campaigns across owned, earned and paid channels including email, web, social media, paid advertising, print marketing and partner channels.
• Experience driving customer acquisition, engagement or participation through multi-channel campaigns.
• Experience working with CRM systems, email marketing platforms and digital marketing tools.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience analysing performance data and using insights to improve campaign effectiveness.
• Excellent communication and stakeholder management skills.
• Experience developing campaign briefs and working with internal creative teams or agencies.
• Strong organisational skills and attention to detail.
• Experience managing Cost Per Acquisition (CPA) and wider campaign budgets.

Preferred

• Experience within fundraising, events, charity, sports or membership organisations.
• Experience delivering fundraising or supporter engagement campaigns.
• Understanding of digital fundraising and supporter journeys.
• Knowledge of paid social advertising and audience acquisition strategies.
• Experience working within a football, sport or community organisation.

Benefits

• Contributory pension scheme matching up to 5.5%
• Life Assurance Cover
• Free financial guidance and mortgage advice
• Car salary sacrifice scheme for affordable driving
• Cycle to Work scheme to keep you active
• Purchase season ticket loans for easier commuting
• Exclusive shopping discounts & cashback with top retailers
• Will Writing Service for future planning
• Employee Assistance Programme for confidential support
• Medicash Health Cash Plan for everyday healthcare needs