Responsibilities

• Develop and implement a robust marketing strategy for the region/countries to drive brand awareness, sign ups and retention
• Identify and understand opportunities and challenges in both markets
• Set clear objectives and KPIs for the teams on the ground
• Cultivate an atmosphere of creative innovation
• Lead and mentor a team of 10 marketing professionals, providing guidance, coaching, and performance feedback.
• Fill in the gaps - enhance their projects, ensure you provide an extra layer of thinking, consideration and value add to their work
• Work closely with teams on the ground to ensure their efforts are worthwhile and will move the needle, with opportunities maximised and fully thought through
• Oversee the planning, execution and measurement of integrated marketing campaigns across the various real and digital channels
• Develop compelling brand messaging and creative assets that resonate with target audiences in both markets.
• Work closely with performance marketing in optimising the marketing budget to maximise ROI and drive KPIs

Requirements

• 6+ years of experience in a startup or fast-paced consumer business (ideally tech), preferably across multiple European markets.
• Performance marketing expertise, hands on executing UA campaigns across the major ad platforms
• Proven expertise in GTM planning and execution.
• Deep understanding of the cultural nuances, consumer behavior, and media landscapes in the region.
• Strong experience in leading and inspiring cross-border marketing teams.
• Exceptional data skills and a proven ability to evaluate and optimize marketing activities.
• Demonstrated success in both online and offline brand building.
• Strong understanding of Muslim culture and its significance in the region, whether through lived experience or extensive professional exposure.
• Fluency in English and French - bonus if you speak (French, German, Dutch, Turkish or Darija)
• Excellent project management and communication skills, with the ability to work across multiple time zones.

Preferred

• Being fluent in a European language is a huge bonus!

Benefits

• A great product - We’re the leading app in this space with over 15 million members worldwide and counting!
• Level up quickly - Work with talented, generous people on the kinds of challenges you’ll be proud to share.
• A diverse team - We have people from all walks of life all adding their unique perspective. Muslims and non-Muslims, cat lovers and dog lovers. Everyone is welcome!
• Meaningful equity - We’re all working together to succeed and everyone on the team gets a slice of the pie.
• A hackathon every quarter - We value curiosity and building something wacky (but useful!). Every quarter we organise into random teams and together we build, code, and prototype. Prizes and dinner complete the day!
• International travel - We fly the whole team to somewhere amazing twice a year to connect and have fun.
• Regular socials - Mini golf, hikes, super competitive Catan nights - we’ve done it all. Maybe you’ll be at the next social?
• Generous Holiday / PTO - All full-time members get at least 33 days of holiday, regardless of where they live.