Email and outreach marketing manager

UK (Remote)

£22K/yr – £24K/yrMid LevelFull time

Posted 2 days ago

Job Summary

Own end-to-end B2B outreach to UK and US higher education leaders, turn conversations into case studies, and coordinate content and newsletters with daily AI-assisted research.

  • Manage weekly outreach to teaching and learning leaders at UK universities
  • Draft and publish case studies and LinkedIn posts and newsletters

Job Description

Responsibilities

  • Run weekly outreach to teaching and learning leaders, programme directors and digital education teams at UK universities. You build your own contact list: you research each institution, identify the right person, draft the message, send it and follow up.
  • Spend half a day a week on email outreach to colleges in the United States.
  • Open conversations with existing customers about wider use of the platform.
  • Join customer calls led by our COO, then draft each case study, secure the customer's sign-off and publish.
  • Draft LinkedIn posts for the CEO and the company page.
  • Draft and send our newsletter twice a month, to customers and to the wider sector.
  • Track university tenders and flag the ones worth a bid.
  • Keep the CRM accurate and report the pipeline every week.
  • You will use Claude, an AI assistant, every day to research and draft. You check every fact before a message is sent.

Requirements

  • You have run B2B email outreach or email marketing campaigns yourself: building the list, writing the sequence, sending on schedule and following up.
  • You can show results from a campaign you ran, such as replies or meetings booked.
  • You write short, clear emails to senior people.
  • You organise your own week and meet deadlines without supervision.
  • You are comfortable with AI tools, or keen to learn.
  • Higher education or education technology experience is welcome, not required.
  • Sales experience is not required. Our CEO and COO lead every sales conversation.

Salaries

Posted range

£22K/yr – £24K/yr

Taken straight from the job posting.

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Email and outreach marketing manager

Potential.ly · UK · Remote