Responsibilities

• Planning, managing, and implementing a comprehensive email and push marketing strategy to maximise online purchasing frequency, drive Digital Nectar participation, and support commercial, customer, and brand objectives.
• Collaborate with various teams to develop detailed marketing plans, build strong relationships with internal and external stakeholders, and oversee the deployment of email campaigns to ensure accuracy, relevance, and timeliness.
• Forecasting and reporting on email performance, as well as identifying and leading strategic projects to enhance audience understanding, optimise digital experiences, maximise personalization, streamline automation, and improve measurement effectiveness.
• Manage a team of Email Marketing Assistants and work closely with agency and tech partners to continuously improve campaign effectiveness and efficiency.

Requirements

• Proven experience developing and delivering successful email and/or push marketing strategies.
• Experienced in CRM, email marketing, customer lifecycle marketing, and personalisation techniques.
• Experience using marketing data and analytics to optimise campaign performance and drive commercial outcomes.
• Experience forecasting, reporting, and presenting marketing performance metrics and insights.
• Experience managing and developing a team.

Benefits

• Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform. Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave. Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).