Responsibilities

• Lead the refinement of Educake’s UK and International GTM strategy into a clear, long-term strategic roadmap based on existing diagnostic work and strategic direction, aligned with the ongoing work across UK Schools, IPS and Parents.
• Drive B2C Parental subscription & B2B whole school adoption
• Analyse performance data, and provide regular insights and recommendations to Educake’s Leadership Team and Board, in alignment with Parents and B2B strategies.
• Lead the Educake marketing team with a sharp focus on Parents and B2B growth, establishing Educake as the go-to destination for all secondary assessment needs, positioning us as a trusted partner in supporting children's education and development.
• Work closely with the marketing manager to ensure all activity is rooted in and consistent with the Educake brand, leveraging expertise as the brand authority to inform strategic direction
• Drive customer acquisition and retention by ensuring the use of data to personalised experiences, optimise funnel performance, and increase lifetime value
• Oversee the creation of engaging, ICP-aligned marketing collateral (e.g., website content, sales presentations, product demos, case studies, social media) to support lead generation and sales efforts.
• Partner with Product to enhance onboarding, navigation, and key user flows. Lead UK and overseas pricing strategy recommendations, including PAYG and ICP-specific content, whilst working closely with sales for MD approval to drive conversion and retention
• Develop and execute marketing campaigns, content strategies, and partnership initiatives to increase brand awareness and drive traffic to our platform in England.
• Cultivate strategic partnerships with organisations and other stakeholders to amplify our reach and impact within the secondary community.

• Build and maintain strong relationships with our Sales team, serving as a trusted advisor and resource for integrating our solutions into their B2B offerings.
• Identify and pursue opportunities to expand secondary customer growth through B2B channels in collaboration with our Schools Team, such as partnerships with schools and educational organisations.
• Develop tailored offerings and value propositions for Educake Schools that incentivise them to promote Educake to secondary schools
• Collaborate closely with marketing, sales, product development, and finance teams to align commercial strategies with overall business objectives. Ensure seamless execution of initiatives and effective communication across departments.
• Establish key performance indicators (KPIs) to measure the effectiveness of commercial initiatives within each customer segment. Analyse performance data on a daily basis and adjust strategies as needed to optimise results.