Ecommerce Marketing Manager

London, UK (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross-market paid media and storefront optimization for a European marketplace expansion, with sharp agency governance, rapid budget reallocation, and a unified data view for leadership.

  • Channel Ownership: Direct funnel design from META, TikTok, and Amazon DSP to feed marketplace listings and convert top of funnel spend into bottom line results.
  • Performance & Accountability: Audit agency structures, bidding, and keywords; push back on inefficiencies and enforce tight efficiency metrics.
  • Localization & Reporting: Localise creative and copy, and deliver a single multi-currency reporting source for the Senior Digital Marketing Manager.

Job Description

Responsibilities

  • Directing the agency: Lead weekly and monthly performance reviews with our external marketplace agency across all active European stores (UK, DE, FR, IT, ES) and future international expansion markets.
  • Accountability & Auditing: Dive deeply into the Amazon Ads console and Paid Social ad managers to audit the agency's campaign structures, bidding strategies, and keyword choices. Keep them accountable to strict performance metrics.
  • Global Budget Agility: Analyse multi-market ad performance. Partner with the Senior Digital Marketing Manager to dynamically shift ad budgets away from underperforming European regions or products and into high-converting campaigns.
  • Paid Social & Programmatic Funnels: Direct the agency on how to structure external traffic funnels (META, TikTok Ads, Amazon DSP) to feed our marketplace listings, ensuring top-of-funnel spend efficiently drives bottom-of-funnel conversions.
  • Storefront & Catalogue: Oversee our digital "shelf space." Working with our internal E-commerce Executive, ensure our Amazon Brand Stores, SEO, A+ Content, and product listings are optimised and updated for seasonal campaigns.
  • Localisation: Ensure all product copy, imagery, and ad creatives are culturally adapted and localised for specific consumer behaviours.
  • Unified reporting: Extract raw data from Amazon Central portals, META/TikTok Ads, to create one unified, multi-currency source of truth for the Senior Digital Marketing Manager.

Requirements

  • 3-4+ years working inside a fast-paced digital environment. You know exactly how agencies report, and where inefficiencies can hide.
  • Deep strategic understanding of scaling across marketplaces. You speak fluent Amazon and understand localised keyword nuances.
  • You are equally comfortable evaluating an ad-bidding anomaly in a spreadsheet as you are critiquing a TikTok video asset's hook rate or ensuring brand guidelines are strictly maintained.
  • The commercial gravitas to comfortably push back on external agency teams, challenge performance data, and hold them accountable to tight efficiency metrics.
  • Exceptional data literacy. High proficiency with large data sets using Excel (pivot tables, complex formulas) or data visualisation tools (Looker Studio, Power BI) to spot localised trends.

Nice to Have

  • An agency background is desirable, enabling you to challenge their cross-border data, optimise their output, and push for maximum regional scaling
  • Social Commerce Exposure: Strategic exposure to or hands on familiarity with the TikTok Shop ecosystem, including creator affiliate dynamics and native social ad setups.

Benefits

  • Flexible working hours with core hours from 10am to 4pm
  • Working 2 days in the office and 3 days from home
  • Salary from £50,000
  • Performance-related bonus of 10 % based on annual salary
  • 27 days holiday, with the option to buy or sell holiday days
  • 2 volunteering days per year
  • 10 days working from any location of your choice
  • Flexible bank holidays—choose the standard bank holidays or swap them for dates that are more meaningful to you
  • Free in-office massages
  • Enhanced pension scheme
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Tangle Teezer Ltd

Tangle Teezer aren’t just a hairbrush brand, they’re a revolution in your haircare routine. Born from a spark of innovation in the mind of Shaun Pulfrey, our maverick of a founder. Tangle Teezer’s award-winning brushes are all about transforming how you treat your hair. Holding a cult status with customers, influencers, celebrities, and professional stylists in over 75 countries, they’ve taken the world by storm, one tangle at a time. Starting in 2007 in the vibrant heart of Brixton, London, The Original detangling hairbrush didn’t just enter the market; it created its own category. And with that, Tangle Teezer made haircare history and continue to create one-of-a-kind products that work hard for you and your hair. What makes them unique? Their groundbreaking, patented teeth technology. Their range - spanning detangling, blow-drying and styling brushes - have quickly become a staple for stylists, influencers and most importantly, hair enthusiasts everywhere. They’re not just crafting brushes, they’re crafting confidence and self-expression.

Founded in 2007
London, England, GBR
118 employees (31 in marketing)

Traffic Signals

Monthly Visitors
185.1K
Traffic Source Mix
Search
48.2%
Direct
39%
Referral
5.8%
Social
5.5%
Paid
1.3%

Headcount Trend

Current headcount: ~118

Marketing Team

Marketing Team Size
27 (23% of company)
Median Career Experience
8 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Aug 2021
    Private Equity