Ecommerce Manager at Unfabled | London, UK | £44K/yr – £55K/yr

Unfabled

Ecommerce Manager

London, UK (Hybrid)

£44K/yr – £55K/yrManager4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the multi-channel ecommerce trading engine with a clear product, promo, and CRM rhythm that drives revenue and margin on Shopify, Amazon and social channels.

Growth owner for promotions, launches and seasonal moments across channels.
CRO and UX lead from traffic to checkout using no/low code experiments.
Coordinate paid, CRM, and lifecycle activity to improve CAC, MER, and retention across platforms.

Job Description

Responsibilities

Own day-to-day trading across all e-commerce sales channels, e.g., Shopify, Amazon, Tiktok Shop, hitting revenue, margin, and profitability targets
Plan and execute a digital trading calendar that keeps us ahead of launches, promotions, and seasonal moments across all channels
Own the commercial performance of the website, including merchandising, PDPs, landing pages, conversion optimisation and customer experience
Test and iterate on promotional mechanics, i.e., bundles, bulk-buy, referral programmes, and discounting, to maximise revenue and margin
Own product performance (Shopify website), AOV, and merchandising to drive commercial growth
Own paid acquisition across paid social, affiliates, and all paid media, managing external partners and ensuring every pound spent is working against clear targets
Continuously test new channels, creative approaches and growth levers, keeping a close eye on CAC efficiency and MER
Work closely with the Marketing team to make sure e-commerce and brand activity are pulling in the same direction across paid media, SEO, CRM, and social
Own the CRO roadmap from traffic to checkout, running A/B tests, UX/UI experiments, using no/low code tools to improve conversion rates
Dig into site behaviour, session data, and customer journeys to find the friction points and growth opportunities
Manage outsourced development and own the Shopify improvement roadmap, keeping quality high and delivery tight
Use qualitative research, surveys, and behavioural analytics to stay close to what our customers actually want, and feed that into how we build and improve
Oversee CRM performance and the revenue it contributes, owning lifecycle programmes end-to-end across email and SMS
Build and refine retention strategies, i.e., subscriptions, referral programmes, bundles, and loyalty, that keep customers coming back and increase LTV
Improve repeat purchase rate and customer engagement through well-timed, well-targeted communications that feel relevant, not spammy
Make sure CRM is always joined up with trading, launches, and promotional moments, not running in a silo
Own weekly and monthly performance reporting and dashboards: not just producing numbers but telling the story behind them and knowing what to do next
Use data, AI tools and user research to work smarter: streamlining how we learn, making faster decisions, and spending time on the things that move the needle
Keep attribution, tracking, and reporting accurate across all platforms and partners, so we always know what’s actually working

Requirements

4+ years of experience in e-commerce, DTC, or consumer brand growth
Experience growing e-commerce channels within women’s health, beauty, wellness, FMCG, or another consumer brand
Commercially minded, with a track record of driving revenue growth rather than simply managing campaigns
Experience managing paid performance channels or agencies, with a strong understanding of acquisition efficiency, conversion and profitability
Confident working in Shopify and understand the key levers that drive e-commerce performance, including conversion, retention, AOV and customer acquisition
Know your numbers and use them to make decisions – whether that’s CAC, ROAS, AOV, LTV or retention
Have led website, CRO or customer journey improvements that have delivered measurable results
Have hands-on CRM experience and understand how retention and lifecycle marketing contribute to growth

Nice-to-have

Takes ownership and gets things done
Loves solving problems and figuring things out
Thrives in fast-moving environments where priorities can change quickly
Balances pace with attention to detail
Is comfortable switching between big-picture thinking and hands-on execution
Brings energy, curiosity and ambition to your work
Is excited by Unfabled's mission and the opportunity to help build a category-defining women’s health brand

Benefits

Hybrid working (3 days in our Paddington office, 2 days WFH)
25 days holiday plus bank holidays
Pension scheme (5% contribution)
£100 quarterly product and wellbeing allowance
Employee discount on Unfabled products
Collaborative and inclusive team culture with regular team socials
Work in a mission-driven environment with the potential to make a significant impact in women’s health

Unfabled

Unfabled is a consumer health platform transforming women’s wellbeing by providing curated & personalised solutions. Unfabled Labs is our consumer insights & research platform designed to accelerate innovation in the women’s health and wellbeing industry.We're on a mission to close the gender health gap.Raised $4M to-date from leading investors including Morgan Stanley, Sequoia Scout and Exceptional Ventures.

Founded in 2021

London, England, GBR

13 employees (2 in marketing)

unfabled.co