Responsibilities

• Own weekly and monthly ecommerce reporting, including a Monday trade report and insights presentation for senior stakeholders
• Monitor and analyse performance across key metrics: sessions, transactions, CVR, ATC rate, checkout abandonment, bounce rate, AOV, UPT, and new vs. returning customer split
• Identify and act on conversion opportunities, with a particular focus on the sessions that browse but never add to cart, the gap between ATC and completed checkout and improving the one-to-two order conversion rate
• Pull and interpret data from GA4 and Shopify to drive data-led decision making
• Manage the development ticket pipeline, sprint planning and backlog in partnership with our development agency (Quickfire)
• Own the A/B testing roadmap, running 3–4 tests per month - from hypothesis through to analysis, insights and iteration (agency: Hookflash)
• Lead GA4 tagging and tracking implementations (agency: Hookflash)
• Drive technical and content SEO implementations, including AI-assisted SEO initiatives (agency: Novos)
• Lead international growth analysis, reviewing transactions and sessions by market to identify localisation opportunities
• Implement homepage localisation for the US and EU markets