Job Title: Ecommerce Assistant

Department: Ecommerce

Reporting to: Ecommerce Manager

Contract type: Permanent, 40 hours per week

Location: The Fold’s Head office in Bermondsey. Hybrid working- 4 days per week in the office

About the Fold:

The Fold London is an award-winning British luxury womenswear brand built on a singular, powerful idea: that the women who run boardrooms, lead teams and shape the world deserve clothes as ambitious as they are. Founded with a clear mission to dress professional women with intention, The Fold has built a loyal global community of customers who value craft, quality, and considered design over fast fashion.

With a multi-channel presence - led by ecommerce and supported by our two London stores in Chelsea and the City – The Fold has built a loyal and growing customer base across the UK, US and internationally.

As we enter the next stage of growth, we are investing heavily in our international expansion, commercial capability, systems, customer insight and operational infrastructure. This role is a key part of that journey.

You can explore our world at www.thefoldlondon.com and find us on Instagram, LinkedIn, and Facebook as @thefoldlondon.

Role Overview:

To support the Ecommerce team in delivering commercial and customer experience objectives through the effective management, optimisation and merchandising of The Fold London website.

Key Responsibilities:

Ecommerce & Site Management

• Support the execution of product launches, campaigns and trading activity in line with the ecommerce calendar and critical path.
• Maintain and update homepage content, landing pages, navigation, collection pages and site content to ensure accuracy and consistency.
• Implement homepage, campaign and content updates using approved creative assets and internal briefs.
• Manage product setup and optimisation, including imagery, product information, sizing content, product recommendations and cross-sell opportunities.
• Upload and maintain product imagery, campaign assets and digital content within ecommerce platforms.
• Conduct regular site audits to ensure content accuracy, product availability and optimal customer experience.
• Monitor site functionality and user journeys, identifying and escalating issues that may impact conversion or customer experience.
• Support the management of site search, navigation and filtering to improve product discoverability.
• Assist with content management and seasonal site refreshes to ensure the website remains visually engaging and aligned with brand standards.

Visual Merchandising & Trading

• Manage category merchandising and product ordering to support commercial objectives and maximise product visibility.
• Maintain category pages and collection structures in line with trading priorities and stock availability.
• Implement visual merchandising strategies to optimise product presentation and improve conversion.
• Manage product badging and promotional messaging, including New In, Limited Edition, Bestseller and Selling Fast.
• Monitor stock levels, product performance and sell-through rates, highlighting opportunities and risks.
• Support weekly trading reviews with insights on product performance, category trends and customer behaviour.
• Assist with seasonal launches, promotional events and sale activity across the website.

UX & Customer Experience Optimisation

• Support ongoing UX improvements by reviewing customer journeys and identifying opportunities to enhance usability and conversion.
• Assist with A/B testing and optimisation initiatives across landing pages, navigation and merchandising placements.
• Monitor website performance across desktop, tablet and mobile devices.
• Conduct regular QA testing to ensure a seamless customer experience across browsers and devices.
• Work closely with internal teams to ensure content, functionality and customer journeys meet brand and commercial objectives.
• Provide recommendations to improve product discovery, engagement and conversion rates.

Ecommerce Operations & Reporting

• Conduct daily, weekly and monthly site health checks, ensuring the website is functioning effectively.
• Monitor website performance using GA4 and ecommerce reporting tools.
• Maintain reporting documents covering trading performance, site performance and customer behaviour.
• Update weekly business reporting with key ecommerce metrics and trading insights.
• Support testing and QA of website developments, launches and new functionality.
• Assist with administrative tasks to support the smooth running of ecommerce operations.

Campaign & Content Support

• Coordinate ecommerce assets and content requirements with internal creative teams.
• Support campaign execution across the website, ensuring all content is launched accurately and on time.
• Assist with content planning and implementation for seasonal campaigns, product launches and promotional events.
• Ensure all campaign content aligns with brand guidelines and commercial objectives.

About You:

Experience

• Previous experience in an ecommerce, online trading, site merchandising or ecommerce assistant role or a Graduate with an interest in ecomm/ digital marketing
• Familiarity with Shopify, BigCommerce or similar ecommerce platforms is advantageous

Skills & Attributes

• Understanding of ecommerce operations and online customer journeys.
• Excellent organisational skills and attention to detail.
• Commercial awareness with an interest in online trading, customer behaviour and conversion optimisation.
• Confident using Excel, Google Sheets, GA4 and reporting tools.
• Strong written and verbal communication skills.
• Proactive, collaborative and eager to learn.
• Interest in fashion, luxury retail and ecommerce.

Benefits & Perks:

We believe great work happens when people feel supported, valued, and inspired—here’s how we make that happen:

• 33 days holiday (25 days + bank holidays) + option to buy more!
• Pension scheme
• Salary sacrifice options (pension & childcare)
• Financial wellbeing platform to support your goals
• £1,250 annual The Fold gift voucher
• Bike to work scheme to save on bikes & equipment
• Employee Assistance Programme (confidential wellbeing support when you need it)
• Eye care support
• Enhanced maternity pay
• Friends & family discount – enjoy 50% off full retail price
• Monthly social events, plus summer & Christmas parties
• Summer Fridays for that early start to the weekend
• Fully stocked snack cupboards, fresh fruit, plus great coffee & tea
• Opportunities to give back through volunteering with our charity partner, Smart Works

Why The Fold

• A brand with a clear point of view and a fiercely loyal customer base — you will be selling something you can believe in
• Opportunity to play a highly visible role in a growing premium fashion brand
• Direct exposure to the leadership team and key strategic initiatives
• Broad and genuinely commercial remit with real influence on business performance
• Opportunity to help shape the next stage of international and operational growth
• Entrepreneurial environment with high levels of ownership and autonomy
• Collaborative culture with ambitious plans for the future
• Recent investment from a new owner. The brand is at a new chapter of growth across both existing and new channels, and operates internationally.

Diversity and Inclusion

We promote a diverse and inclusive workplace which harnesses the benefits of the diversity of our team and strives to represent the communities in which we live and work. Our vision is to establish an environment that attracts individuals from a wide range of backgrounds and talents, empowering them to contribute their best and authentic selves. We welcome and encourage applications from those who share our commitment to fostering this inclusive and authentic work culture.