The Fold London logo

The Fold London

Brand · Retail Apparel and Fashion

Company overview

The Fold is a contemporary label with International reach that embraces and inspires the modern, professional woman.Our collection defines 24/7 dressing through versatile pieces that are designed to create a clean, modern aesthetic. A selection that is unique, specially created for The Fold Woman. The Fold designs are committed to exemplify the highest standards of quality and our fabrics are sourced from the finest European mills to make our clients feel truly indulged in fabulous crepes, silks, wools and jerseys. In honour of our inspiring clients we have created The Fold Woman, online and offline community, profiling our extraordinary clients to empower the image of women working in the business world. We host regular networking events mainly in our Chelsea store bringing together the highest achieving women in business.Today we are a two-fold manifestation of that vision: a community of like-minded, successful women, and an empowering, high quality, elegant collection.Polly McMaster is the Co-Founder behind The Fold. A successful business woman and former City professional, whose love of fashion was the inspiration to create a chic new brand for women:"The Fold is about understanding the professional woman's needs in her daily life and trying to create a stylish, contemporary wardrobe for them. To this end, we are building a brand in our own right based on our label and designs".Our ambition is to the be the global go-to brand for the modern businesswoman. We believe that our customers should feel confident and stylish dressing for work every day.
Founded in 2011
London, England, GBR
80 employees (44 in marketing)

Salaries

Help build salary transparency at The Fold London

Share your compensation anonymously to see full data.

Contribute

People

Headcount trend

Company growth over the last 12 months

Headcount -1.2% year over year

Funding

Total funding

$2M

Last raise

$2M

Equity Crowdfunding, 3 years ago

Funding history

Mar 2023

Equity Crowdfunding The Fold · $2M

Dec 2015

Private Equity Round The Fold

Audience

Monthly website visitors
196K
Month over month+1.2%
Quarter over quarter+15%
Top sourceDirect (49.6%)
Ad budget per month$47.1K
Average search rank39.6
Traffic source mix
Direct
49.6%
Search
39.1%
Social
5.4%
Referral
4.6%
Paid referral
1.1%

LinkedIn followers

Follower count and growth

Total followers

11.4K

12-mo growth

+32.1%

Monthly growth

+5%

News

Links