E-Commerce Marketing Manager

Newton Abbot, Torbay, UK (Remote)

£40K/yr – £45K/yrMid LevelOther

Posted 3 weeks ago

Job Summary

Own end-to-end ecommerce marketing programs by directing strategy, paid media, SEO/content, email, analytics and reporting to drive client growth.

  • Lead a small marketing team and act as primary client contact
  • Manage budgets and demonstrate ROI across channels

Job Description

Responsibilities

  • Strategy & Leadership - Own and manage marketing budgets, ensuring spend is accountable and ROI-driven - Lead, mentor and develop a small marketing team - Contribute to Pixie Commerce's brand positioning and new business marketing - Act as a key day-to-day client contact for marketing activity - Attend client meetings and provide clear, proactive communication and reporting
  • Paid Media - Plan and manage PPC campaigns across Google Ads, Microsoft Ads and paid social - Optimise campaigns to improve ROAS, CPA, revenue and overall performance
  • Social Media - Develop and oversee social strategies across platforms including Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube and X - Manage organic social content, including copywriting, creative briefs and content production where required
  • SEO & Content - Lead technical, on-page and off-page SEO activity - Produce and oversee engaging content including blogs, landing pages and product copy - Ensure content is designed to both rank and convert
  • Email Marketing - Plan and execute email campaigns - Develop segmentation, automation and lifecycle marketing activity - Grow and maintain high-quality newsletter databases
  • Analytics & Reporting - Own performance reporting across GA4, Google Search Console and advertising platforms - Track KPIs, demonstrate ROI and identify opportunities for improvement - Present performance and recommendations confidently to clients and Directors

Requirements

  • Proven digital marketing experience within an e-commerce business or agency
  • Strong experience managing paid media campaigns, particularly Google Ads and Meta
  • Solid knowledge of technical, on-page and off-page SEO
  • Excellent organisational and project management skills
  • Experience managing multiple campaigns or client accounts simultaneously
  • A strong commercial mindset and the ability to connect marketing activity with revenue
  • High-level proficiency in GA4 and GTM , including event tracking, conversion reporting and attribution
  • Hands-on experience with Magento 2 and/or Shopify
  • Excellent communication skills and confidence dealing directly with clients
  • A genuine interest in e-commerce, digital marketing and emerging technologies

Preferred

  • Experience with e-commerce KPIs such as conversion rate, AOV, LTV and cart abandonment
  • Experience using Klaviyo or another email marketing platform
  • Knowledge of AI-powered marketing tools and Generative Engine Optimisation (GEO)
  • Experience with affiliate marketing and partner management
  • Basic Photoshop or design skills
  • Experience creating video or rich media content for social and e-commerce campaigns

Benefits

  • Annual bonus scheme
  • Fully remote working
  • Monday–Friday, 9am–5:30pm, with flexible working
  • 23 days' annual leave plus UK bank holidays
  • Laptop of your choice — Mac or PC
  • Ongoing training, development and certification support
  • Subsidised travel to industry and client events
  • Full-time, permanent position
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Westcountry HR

Westcountry HR was formed in May 2012 by Nicola Bidgood Assoc. CIPD. Nicola has worked in HR for over 10 years. It is her passion to provide businesses with the HR support that will make them become an Employer of Choice in their field.When you meet Nicola you will see her drive and enthusiasm for what she does. She really wants to make a difference for all small to medium sized business in the Westcountry.Not all businesses can afford to have a HR Department, so where would you go when you need some HR support.At Westcountry HR we provide professional Human Resource support with practical advice that will help you manage your employees as and when you need it.If you are a small to medium sized employer then we can provide confidential HR support and help you develop your business. The support we offer can be tailored to suit your business needs no matter how big or small. So what can we do for you?• Provide absence/performance management advice• Terms and Conditions• Create your HR Policies and Procedures• Carryout Management and Leadership training• Design Appraisal templates• Help with any Disciplinary and Grievance advice• Provide and review your Contracts and Job Descriptions• Discuss your Employee Engagement strategies• Provide a HR admin support• Run all your Recruitment needs at a low cost..... saving you time and moneyFor a free no obligation chat please get in touch. www.westcountryhr.com. Tel: 01392 244002

Founded in 2012
Newton Abbot, England, GBR
2 employees

Salaries

Posted range

£40K/yr – £45K/yr

Taken straight from the job posting.

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E-Commerce Marketing Manager

Westcountry HR · Newton Abbot, Torbay, UK · Remote