Director - Shopper Marketing

London, UK

Salary Not AvailableDirector/ExecutiveFull time

Posted 5 weeks ago

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Job Summary

Own the multi-market travel retail and shopper marketing agenda, driving strategic client partnerships and cross-region campaigns from concept to activation.

  • Global Travel Retail & Shopper Marketing: Own strategy development, KPI governance and activation rollouts across Europe, IMEA, APAC and the Americas.
  • Partnership & Campaign Leadership: Lead collaboration with retailers, airports, rights holders and production partners to deliver integrated, brand-aligned campaigns.
  • Team & Portfolio Growth: Mentor account leaders, manage budgets and scope, and identify opportunities to expand client portfolio and services.

Job Description

Responsibilities

  • Act as a senior lead across a portfolio of Global Travel Retail & Shopper Marketing clients, building trusted relationships with senior stakeholders.
  • Develop a deep understanding of client objectives, shopper behaviour and market trends to provide strategic counsel.
  • Oversight on annual planning, quarterly business reviews and strategic discussions to drive long-term client growth.
  • Build strong relationships with retailers, airport partners, production partners and key stakeholders.
  • Develop an excellent understanding of client strategy and brand objectives, market and key competitor threats
  • Oversight of robust partnership strategy & campaigns, delivering measurable results against overall brand strategy
  • Oversee KPI setting and campaign evaluation with client team, rights holders and THEĀ·TEAM team
  • Lead the strategic development and delivery of integrated shopper marketing campaigns across Global Travel Retail, duty-free, airports and retail environments.
  • Oversee the design, production and delivery of activation materials including 2D/3D creative, digital screens, retail theatre and in-store visibility assets.
  • Oversee multiple activations across Europe, IMEA, APAC and the Americas, ensuring alignment with global brand strategy whilst enabling local market relevance.

Requirements

  • Significant experience working on partnership activations and global toolkit creation, across several brand sectors and shopper channels including, on premise, global travel retail, grocery and customer engagement either agency or client-side.
  • Experience working with, or for global sport/entertainment rights holders
  • Strong understanding of Global Travel Retail, airport retail, duty-free and omnichannel shopper marketing.
  • Proven experience leading global campaigns, activation toolkits and international marketing programmes.
  • Strong client leadership skills with experience managing senior stakeholders and growing strategic accounts.
  • Commercially minded, with experience managing significant budgets, forecasting and account profitability.
  • Excellent project leadership skills, managing multiple international workstreams simultaneously.
  • Experience leading multidisciplinary teams and developing high-performing talent.
  • Outstanding communication, presentation and stakeholder management skills.
  • Experience working across international markets including Europe, IMEA, APAC and the Americas.
  • Willingness to travel internationally to support client meetings, market visits and major activations.
    Wasserman Media Group LLC logo

    Wasserman Media Group LLC

    Wasserman is a sports and entertainment marketing company with services in Media Rights, Sponsorships, Brand Consulting, Athlete Management, Digital, Creative and Multicultural Marketing.

    Founded in 2002
    Los Angeles, California, USA