ZAGG, Inc.

Director of Media & Growth Marketing

USA (On-site)

ZAGG is seeking a highly analytical and performance-driven Director of Media & Growth Marketing to own and scale our paid media channels. This role requires deep platform expertise and a proven track record of scaling DTC e-commerce growth through data-driven campaign management and strategic media planning. Reporting to ZAGG’s Head of Growth Marketing & Analytics as part of our fast-growing Digital team, you will play a crucial role in driving and optimizing our direct-to-consumer channels, including e-commerce platforms, digital marketing campaigns, CRO and landing page initiatives. Key Responsibilities Own and optimize media performance across Google, Meta, TikTok, and affiliate channels to deliver against specific ROAS targets Research, identify, and draft test plans for new media partners (minimum 3 per quarter) Launch and scale TikTok Shops and influencer marketing programs Manage day-to-day agency relationships and assume hands-on platform optimization Develop and optimize landing pages to increase conversion rates across paid channels Own the end-to-end creative process from briefing to trafficking for Meta, Snap, and Google Develop go-to-market media plans for new product introductions Partner with analytics to build robust reporting dashboards and explore advanced attribution solutions Monitor industry benchmarks and competitive landscape to inform strategic decisions What You'll Need To Be Successful 6+ years of hands-on experience in growth, demand generation, or performance marketing in DTC e-commerce Must have proven experience autonomously running and scaling Google, TikTok, and/or Meta for a DTC brand Demonstrated success in building and scaling multi-channel digital campaigns with specific, measurable results Deep proficiency in digital analytics, A/B testing, audience segmentation, and martech tools Experience managing affiliate programs and agency relationships Excellent leadership, communication, and project management skills Data- and results-oriented; comfortable translating complex findings into actionable plans Strong business acumen and collaborative mindset, with ability to thrive in a fast-paced environment About Us At ZAGG & Mophie, we’re at the forefront of innovation, empowering mobile lifestyles in an ever-evolving world. We deliver premium solutions that keep your devices connected, protected, and looking their best. From cutting-edge portable power to industry-leading screen protection and durable phone cases, our products are designed to meet the demands of modern, on-the-go living. Protect your phone with popular screen protectors & cases from ZAGG, The World's #1 Mobile Protection Brand. Power your phone with Mophie's charging stands, portable chargers, power banks, & the fave Juice Pack. On top of inventing military-grade screen protectors, ZAGG introduced phone cases with a kickstand, so you can watch, exercise, cook, & video-chat hands-free in portrait or landscape. With Replacements for Life for screen protectors & cases, you're always protected. Our culture is rooted in innovation, creativity, and continuous growth. We thrive on pushing the boundaries of what’s possible, combining advanced technology with thoughtful design to create products that elevate your digital experience. At ZAGG Brands, we’re not just responding to industry trends — we’re setting them, leading the way with solutions that empower you to live life untethered. If you’re passionate about shaping the future of mobile technology, come join us and grow in an environment where your ideas are valued, your potential is limitless, and your contributions make a real impact. ZAGG is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. Show more Show less