Paramount

Director, Insights (Ad Effectiveness)

New York, USA (On-site)

#WeAreParamount on a mission to unleash the power of content… you in? We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture. Overview The Audience Impact & Intelligence team is a group of strategists and researchers who support advertising sales with audience‑driven insights. We help sales teams understand viewers, culture, and media performance through studies, surveys, data sets, and measurement tools. Our work strengthens client insight of targets, collaboration, consumer behavior, ad performance, and cultural trends. We value diverse perspectives and believe your interests and viewpoints matter as much as your experience. We learn from what we view inside and outside our workplace, staying linked to cultural shifts that shape how we think, research, and communicate. Reporting to a Senior Director, this role supports Ad Sales and their clients with clear insights and thought leadership on campaign performance and ad impact across platforms. We are looking for a researcher and storyteller who can manage multiple projects and work well with internal and external partners. The ideal candidate is organized, analytical, business‑minded, and confident presenting to clients. Responsibilities Lead research on ad performance and campaign results, from intake and scoping through execution, synthesis, and delivery. Ensure all work is precise, clear, and client‑ready. Work with sales, marketing, and ad operations to set up measurement and ensure objectives are met. Develop and maintain best practices, templates, and processes that support consistency and efficiency. Write and edit client‑facing materials, including presentations, reports, and case studies, with a polished and professional voice. Support thought leadership and sales materials focused on ad performance and brand impact. Contribute new research ideas and creative storytelling approaches. Manage and mentor analysts and junior team members, offering guidance on analysis, storytelling, and client communication. Basic Qualifications 7+ years experience in insights, measurement, research, or marketing strategy, with a focus on supporting advertising/sales—preferably in media or entertainment. Experience overseeing direct reports and supporting their growth and performance. Knowledge of key ad performance measurement partners and their methodologies (e.g., Circana, EDO, Upwave, Disqo). Proficiency in Microsoft Word, PowerPoint/Keynote, Excel, Outlook, and Google Workspace. Additional Qualifications Solid expertise in quantitative and qualitative ad performance measurement across linear, digital, streaming, and social. Proficient project management skills, with the ability to oversee multiple complex workstreams at once. Experience working with research vendors, measurement partners, and syndicated data sources. Experience leading client‑facing insight presentations and engaging senior stakeholders. Proficient communication and interpersonal skills with a collaborative mindset. Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions. Additional Information Hiring Salary Range: $130,000.00 - 142,500.00. The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is eligible to earn sales incentive compensation. What We Offer: Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits Generous paid time off. An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams. Opportunities for both on-site and virtual engagement events. Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace. Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount Paramount is an equal opportunity employer (EOE) including disability/vet. At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned. Seniority level Director Employment type Full-time Job function Marketing and Sales Industries Entertainment Providers